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YouTube Thursdays - Branding Your YouTube Channel

Industry Observer with Nature As Neighbors

June 26, 2014 12:59 AM

YouTube Channel Branding

Today, YouTube Thursdays reminds you to create continuity on your social media sites, including YouTube. What do you represent - or what's your niche? Does your YouTube Channel reflect your marketing goals? In my opinion, it's nice to see an image that immediately transports a visitor to your marketplace. It literally sets the scene.

You can also create a logo, a title, or message on your YouTube Channel landing page. Front and center, you'll be reinforcing your message. This is an important way to showcase your uniqueness - the qualities that set you apart from all the other agents in your area.

One of the distinguishing factors for me is my local videos, many with my dog, McKinley. He tends to get a lot of attention, and my video marketing has been a good source of new business. Therefore, it makes sense to continue to promote our explorations in Clark County, WA. ( If it didn't work, I'd be re-thinking that strategy.)

Recently, I added a title to my landing page art, "Exploring Clark County with Mac & Me." It's a pretty simple process and YouTube provides a template for optimal viewing results on a TV, desktop, tablet, and mobile device. You can use a variety of software programs to add a logo, or text to the background image you choose.

Template

Here is my Before page for visitors.

Before

Here is my after. ( Still working on it, but wanted to share the process.)

After

Be sure to leave us a link to your latest video, or YouTube Channel. It's fun to do some mutual subscribing. Remember, when someone takes the time to like, comment, or subscribe, try to take a moment to repay the favor. That's the spirit of the Rain. Happy Thursday!

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Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Great post Debb! My YouTube channel is the one thing on my list that still needs some attention. That's my project for July! It's not bad, but it's not the way I want it! I'm working on a few videos to contribute. They're not quite done yet, but I did post a recent short vid to the group today! Yay! The adventure begins!

Jun 26, 2014 09:40 AM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

Debb I sure need to get some of your ideas accomplished. So little time...

Jun 26, 2014 10:26 AM

Joan Whitebook

BHG The Masiello Group - Nashua, NH

Consumer Focused Real Estate Services

Debb thanks so much for this post. I have bookmarked it so I can start to implement some of these tips.

Jun 26, 2014 12:24 PM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

I might be spicing up my branding as well with a little something new.

Jun 26, 2014 12:46 PM

Nathan Rufty - 909-503-5600

Canopy Mortgage, LLC - Surprise, AZ

Mortgage Loan Originator at 909-503-5600

branding in our buisiness should be one of the pilars that we focus on to ensure your local market is aware of your services and youtube is one of those avenues we should all set up and use

Jun 26, 2014 01:30 PM

Jennifer Fivelsdal

JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY

Mid Hudson Valley real estate connection

Debb great job on your channel, and your generosity in showing others ways to make their own improvement to their channel.

Jun 26, 2014 04:04 PM

Mark Don McInnes, Sandpoint-Idaho

Sandpoint Realty LLC - Sandpoint, ID

North Idaho Real Estate - 208-255.6227

Debb. Thank you for the post. I have been wanting to better brand my you tube page. This will be a good leg up for me.

Jun 26, 2014 08:14 PM

Jeffrey Ditri

JAD Realty Group, LLC. - Manhattan, NY

New York City Residential Rental Specialist

After reading this article I will be beefing up my Youtube channel today! I make and use video tours often for my listings, having a polished landing page will not only intice the customer, but could very well close them for the beginning!

Thank you Debb :)

Jun 26, 2014 09:08 PM

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Debb, I was going to do more videos this summer, but business has taken all my time. You are the expert when it comes to You Tube!

Jun 26, 2014 10:22 PM

Jill Sackler

Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY

LI South Shore Real Estate - Broker Associate

Tried it once and encountered a little glitch, but definitely worth having.

Jun 26, 2014 10:31 PM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

Debb, I like it! I like the way you embedded the video into the text area of the post. Excellent!!

Jun 26, 2014 11:12 PM

Richie Alan Naggar

people first...then business Ran Right Realty - Riverside, CA

agent & author

Always a good subject and it happens to be one that needs more of my attention

Jun 27, 2014 12:26 AM

Sandy Padula & Norm Padula, JD, GRI

HomeSmart Realty West & Florida Realty Investments - , CA

Presence, Persistence & Perseverance

Debb: everything we do on line is about branding. I recently had a group meeting with other agents and one agent commented that when she is at a social gathering and hands out her cards, how do people remember her. I asked her if she was doing anything unique, be it wearing a funny hat, etc. Her response was, "I'm not going to do that". Well, as a result, she will continue to has that same level of success, or in her case failure. It;'s all about keeping in the minds of people long after we are no longer in contact. Good blog.

Jun 27, 2014 12:45 AM

Larry Johnston

Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN

Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good morning Debb, I am soaking in all of your information on you tube videos. You are very professional and interesting to watch and listen to. Great role model!

Jun 27, 2014 02:17 AM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

I'm still working on this from yesterday. Any advice is welcome.

Love and light,

Laura

Jun 27, 2014 06:21 AM

Fred Sed

Fred Sed Group ~ Your Premier Southern California Realtors - Irvine, CA

Your Southern Cali Realtor, Why? Because Fred Se

Great tips Deb! I've been slacking in putting a CTA in my Youtube videos. I need to start doing that along with adding better branding to them.

Jun 27, 2014 10:31 AM

Travis "the SOLD man" Parker; Broker/Owner

Travis Realty - Enterprise, AL

email: Travis@theSOLDman.me / cell: 334-494-7846

HEY, VERY good and timely info. Setting up a New channel now, sorta by accident, but gonna work it! This will help!

Jun 28, 2014 10:50 AM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

Jun 28, 2014 03:17 PM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Debb~ Once I finally get my video done, I'll need to come back and visit all of these fabulous blog posts to be the best I can be. Thanks for the branding idea. It just makes good sense.

Jun 30, 2014 06:59 AM

Melissa Jackson REALTOR

Trinity Premier Properties - Azle, TX

Helping You Make The Right Move

This is the type of information I'm searching for. Ready to add a branded you tube channel. I will definitely be looking for your other blog post.

May 26, 2016 02:30 AM