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100 million a Year Social Marketing Campaign

Have you heard about the 100 million a year social marketing campaign being launched by the Alliance for Climate Protection. ? Based on the methods outlined and taught by Douglas McKensie-Mohr whose ideas have potential relevance for those of us who enjoy the benefits at Active Rain, it's worth a peek.

Check out information on Page One of the March 24^th issue of USA Today.
It's entitled Green Bandwagon Is Getting a Big Push

As a REALTOR® one feature whose benefits you could point out for anyone with interest in eco-friendly commercial real estate is the value of motion sensors. Since lighting accounts for about 29% of electrical energy use,occupancy and motion sensors can cut lighting use by about a third to almost half. Looks as if there may be some "new doors" about to open as we follow this trend toward sustainable innovation.

Copyright © 2008 All Rights Reserved Asheville ECO Real Estate: Trends, Legacies & The Home Place Greenolina
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Posted by janeAnne, Asheville's "Green-o-Lina" NAR GREEN Real Estate Consultant on 03/27/2008 07:13 PM

Comments (2)

asheville green real estate, greenolina

Originally posted at: Asheville ECO-GREEN Real Estate: 100 million a Year Social Marketing Campaign

2 Comments on 100 million a Year Social Marketing Campaign

MAR

2008

janeAnne - it's not just commercial real estate that can benefit - motion detector lights around the exterior of homes is also a great use of resources - or should I say great economy of resources.

They have those sensors at our Realtors Assn building - in the bathrooms. Great idea.

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