Today I read that a plane's doors flew off after take off. Yesterday there was a story about a plane traveling from Miami with a hole in the bottom. The Southwest fiasco about inspections not being conducted properly. My last flight from Chicago to New Orleans which produced very heavy turbulence that apparently was undetectable to the pilots. My flight from Pensacola, Florida to New Orleans which consisted of turbulence so bad that I knew (not thought) that I would surely die on this itty bitty plane and it wouldn't even make the news because there were only 12 of us on it. I could go on and on and on.
Flying, to me, is one of the faith-filling experiences a person can have. The reason is simple. A passenger has absolutely no control. That explains why people feel safer in cars even though automobile accidents almost exponentially outnumber the people injured/killed in plane accidents.
Here is my point. A homeowner is giving you the keys to their most important asset. Few will ever own anything of higher value. They feel completely out of control and that's why you hear crazy homeowner stories like this one.
Most recently in my
Xpressdocs world I have heard a lot about real estate professionals giving a little bit of control to the home owners in the form of property business cards. These cards feature a house on one side along with the address and price and on the other side is the agent's business card. What happens is the agent gives the homeowner 100 or so of these cards and the homeowner proceeds to pass them out to their friends and neighbors. The accomplishes two things. First it gives the homeowner the control and the feeling that they are helping to market their home. Secondly it is a referral to the agent. I hope to conduct a few marketing studies on the results but overall we are hearing that agents are receiving a good number of listings as a result of the property cards. At Xpressdocs these cards are $35.50 for 250 cards which includes overnight shipping which means that as long as you place your order by 5PM EST you will be able to impress your clients the very next day.
Control is a strange thing and giving your homeowner just a little more of it will allow for a much smoother process.
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
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What a great idea.... I mail these out, but I think this is a great marketing idea for the homeowner to pass these out. Thanks