Houses Don't Kill Deals....Sellers Do! Prepare Your Home To SELL

By
Home Stager with Sharon Tara Transformations
http://actvra.in/4jKT

Home sellers are quick to pass the blame when their home is lingering on the market without any offers.  The agent is the one who takes the hardest hit, but many sellers will also blame the house....stating location, or floor plan, or age as the reason potential buyers are not flocking to their door.

Yes, there are homes with "issues" that make them more of a challenge to market...however,

the majority of the time it's the sellers' lack of preparation that is behind the shortage of buyer interest.  Most home sellers have little to no experience in the art of presentation or the psychology of marketing.

 

If you want your home to sell....you must PREPARE it to sell!

 

Here are some Home Staging tips to get your house sold using strategic marketing....

1.  Determine who your target buyer is.  Whether they are a single professional, retired couple, or a young family....what features are most appealing to them?

 

2.  Make improvements.  Dated light fixtures, busy wallpaper, and worn carpet are not appealing to buyers.  The age of your home becomes less of an issue if it appears well maintained.

 

3.  Define space and function in each room.  Arrange furniture for a smooth flow and spacious feel.  It's important to remember that what is convenient and comfortable for you, may not represent the most appealing floor plan to potential buyers.

 

4.  Highlight the positive features.    Most sellers have too much stuff...clutter that makes it impossible for buyers to see and appreciate the hardwood floors, built-in cabinetry, custom trim, stone fireplace, and beautiful view.

 

 Homes don't kill real estate deals....

BAD IMPRESSIONS due to sellers' lack of preparation

kill real estate deals! 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. MaryKay Shumway, YourDoorCounty 07/02/2014 02:54 AM
  2. Foster Ferryman 07/05/2014 01:21 AM
  3. Winston Heverly 02/25/2015 10:59 AM
Topic:
Home Selling
Groups:
Realtors®
Stage It Forward...
New Hampshire - Real Estate and Life in The Granite State!
Advice for Sellers
Bananatude
Tags:
home staging
home staging tips
advice for sellers
nh home stager

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Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Janice:  Maybe sitting on the market has educated them a bit to the value of preparation.  Funny how that happens.  I'm sure you will have them out of that warp in no time!

Jul 04, 2014 12:44 AM #88
Rainmaker
503,032
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-578-3111

Sharon - Great information for home sellers. It takes an exceptional Real Estate Agent to help the home owner with all aspects of marketing (including pricing). It takes a home owner/ seller who will listen and follow their instructions.  A home seller can be their own worst enemy.

Jul 04, 2014 12:49 AM #89
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Carla:  Thank you!  I've had many clients that just wouldn't do what was suggested and they paid the price.  No one to blame but themselves.

Jul 04, 2014 12:51 AM #90
Rainmaker
579,755
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Great post it really is all about making the first impression a lasting one. Have a Happy 4th of July.

Jul 04, 2014 04:33 AM #91
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Pat:  Have a wonderful weekend, and thank you for stopping by!

Jul 04, 2014 05:25 AM #92
Rainer
95,382
Jamie R. Bell
Coldwell Banker Residential Brokerage - Glastonbury, CT
GRI Your Central CT Realtor

All really good points! Too bad many sellers won't listen and not enough agents take the time to share this advice. It is almost always a win-win for everyone.

Jul 04, 2014 10:06 PM #93
Rainmaker
823,343
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post and great information on what needs to be done to get a home SOLD!

Jul 05, 2014 04:32 AM #94
Rainmaker
217,719
Malendaz Coleman
FLAT MLS LISTING SERVICES - Port Charlotte, FL
FLAT FEE MLS LISTING SERVICES - LIST LOW AS $69.00

I love your post. 

Jul 05, 2014 09:43 AM #95
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Jamie:  it makes all the difference, and those not willing to do it will pay the price.

Jan:   Thank you!

Malendaz:  I love your comment!

Jul 06, 2014 05:31 AM #96
Rainer
5,930
Rich Stover
Sarasota, FL

Those not willing to invest in making their home "saleable to the greatest number of prospects" have no one to blame but themselves.  A small investment can make a huge difference.

Jul 07, 2014 03:08 AM #97
Rainer
8,209
Vera Wallace
Long Realty - Tucson, AZ
Long Realty Agent Tucson/Marana Arizona GRI,e-Pro

I always tell my sellers "Your home is going to sell so start packing now." This helps them un-clutter and prepare for the actual process of moving out. It also puts them in the mind set of leaving and not dragging about for higher price or inconvenience of showing the home.  The Buyers can see their belongings in the home and are not distracted by the current owners lifestyle.

 

Jul 07, 2014 04:54 AM #98
Rainer
9,151
Denise Slade
Diane Design Denise Slade Interiors - Grand Junction, CO
Creating natural staging to wow your buyers!

It seems like a "no-brainer" to get a house in marketing order for sale.  But many sellers still believe buyers will notice their comfortabe lifestyle and sign on the dotted line.  It's a new day.  I tell my sellers that every square foot needs to show function, upkeep and lifestyle-not "their" lifestyle, but the "popular" lifestyle.  Knowing your particular potential buyer pool is also smart. Staging solves many problems.  Nearly every seller should have a staging consultation. Love that!

Jul 07, 2014 05:39 AM #99
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Rich:  Thank you!  Well said!

Vera:  That's a great approach...I say something similar, calling it PRE packing.  They have to do it eventually, might as well have it help towards a better first impression!

Denise:  To us it's a no-brainer....so obvious.  With all the educating we do, and all the attention home staging has gotten, you wouldn't think we would still see so many horrible mls pics out there!

Jul 07, 2014 09:19 AM #100
Rainmaker
120,210
Sean Williams
AcklesWilliams of Semonin Realtors - Louisville, KY
Your Louisville Realtor

I love the idea of the "art of presentation" when discussing with sellers - may have use that next time!

Jul 08, 2014 01:06 AM #101
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Sean:  Go for it!  I hope it helps!

Jul 08, 2014 06:58 AM #102
Rainmaker
37,320
Steven A. Walny
WEIDEL Real Estate | WEIDEL Realtors - Doylestown, PA
. . . A Contrasting Point of View in Central Bucks

Sharon Tara Thanks for the great layout of the ideas - as it certainly brought a great thread of discussion, as well!

Feb 25, 2015 12:19 PM #103
Rainmaker
1,143,476
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

It is very true. Sellers want the top $$$ but some don't want to make any affords to achieve that goal. I admire sellers who team up with an agent  and do their job of preparing their house for sale( bringing a stagger is great solution to it).

Feb 25, 2015 03:32 PM #104
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Steven:  Glad you liked it!  Thank you.

Inna:  It's a team effort and it's up to the seller to put together the right team!

Feb 26, 2015 04:48 AM #105
Rainmaker
607,555
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I thought your line, that a well maintained home will help a buyer not focus as much on the age of the home, is very smart advice.  Even a property just a few years old with already poor maintenance routine is going to be a cause of concern for any buyer.

Apr 06, 2015 01:02 AM #106
Rainmaker
1,840,879
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Morgan:   I just had this conversation with a seller this past weekend.  They don't see the need to replace their worn carpet and paint the walls because "buyers will want to make those color choices".   NO, buyers don't want to make those choices.  Buyers will see a lack of maintenance, and the property will appear less valuable!

Apr 06, 2015 02:04 AM #107
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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