Buyers routinely submit online forms for high-value purchases, but are you meeting their expectations in terms of response? This study reveals that many companies are likely losing sales because they are failing to meet the expectations buyers have developed for response speed and persistence. In fact, more than half of all buyers reported not having received a response to their inquiry.
Velocify and PossibleNOW commissioned Zogby Analytics to conduct a study, “Online Buyer Expectations: A Study of Personal Business Buying Experiences and Where Sellers Fall Short” to better understand the expectations and experiences of online buyers. This online survey asked about the experiences of more than 1,000 adults in the U.S. who had submitted an online form requesting information or expressing interest in a product or service with a value of $1,000 or more.
What you will learn:
- The longest buyers are willing to wait for a response to their inquiry
- The best and worst industries when it comes to responses to online customer inquiries
- The number of companies a typical buyer submits inquiries to when looking to buy a product or service
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