The "Peeping Tom" Neighbor in Real Estate...
...actually could be good for your business.
A peeping Tom is described as someone that takes pleasure out of watching...
Now, let's take your mind out of the gutter and let's focus on real estate
How many times have you seen a sign on your neighbors yard and wonder...
"hmmm, how much are they selling it for? "
...and thousands of neighbors everyday wonder this as soon as a nearby home is put for sale around them.
If you are a real estate agent, you could easily look it up right away...
Most people will hit the Internet for the information ....NOT being fast enough for some of them...
It takes time for a property to be syndicated and shown as you know...
That is too s- l- o- w for some...
Specially,
If you are the busy-body of the neighborhood
The "mole" that needs to know...NOW!
The chatty neighbor that knows everyone..and their business
Which by the way...
As a real estate agent, you want this person to be on your advocate top list.
They are the ones that deserve a $10 Starbucks gift certificate every month.. and a friendly phone call
They need to be your best friends and you need to call them often...
They know who will be selling soon ...and they even tell you why!
A perfect strategy is to pick the mole to let them be your eyes of the neighborhood.
So you can learn what's happening there?
And narrow your focus on one single home vs the entire neighborhood.
One way to catch the "peeping Tom" of the neighborhood. .
or anyone else that is curious to find out what is going on around their neighborhood..They want to know how much they are selling for??
....because they will be selling soon themselves.
To find them...you can use a customized landing page like this one:
You can actually advertise this with the custom audience feature using Facebook . .
Essentially, putting the picture like the one above on the timeline of anyone that lives in the neighborhood when they are checking their Facebook account...
The beauty of this strategy is...
That they don't need to put their address....as soon as they click on the picture, they reveal themselves because of the unique address capture technology...
One click and you have a lead!
and is up to you from that point...
I saw a service that offers this unique strategy for hundreds of dollars per month!
I'll show you how you can create this for pennies to the dollar...
(please refer to the bottom of the post about this service)
All I did is a few steps like this...
You can create 100's of them if you wish..
Start with "Create a Webpage"
then..
This is the same template I use for" What's my Home Worth?" evaluations..
Then you just take a few more steps, load a picture and input your headline...
A few more changes to the template and ...you have a working landing page like this...
Click on it.. go ahead!
and see how this new capture technology works on your favor...
Yes, I already know who you are..
Because I have your address now..a quick check with public records and I have your name as well.
Is up to me now to start you with a postcard campaign...or just knock on your door, to drink a cup of coffee and deliver a small gift with the latest CMA for the entire neighborhood
I need the mole of the neighborhood ..and/or I need to know why are you curious what homes are selling for?...maybe you are a future seller yourself?
Is about using the latest technology, strategy and your talents to convert clients when you connect with them this way.
This...I can assure you is the easiest way to capture seller leads using custom audience targeted ads on Facebook for the neighborhood of your choice. . .
...instead of spending thousands of dollars for one blanket postcard campaign that will end up on the trash fill.
Is all about ROI
How much you are spending to acquire one client that will ultimately translate to another sale for you.
You can even take it one level higher.
Buy a cheap domain to direct the landing page ..print some postcards with the same picture and mail them to a 25 house radius around ANY new listing on the neighborhood you are farming.
You will find that, as soon as a listing comes up...the chances another pops up nearby is very, very high. This landing page could helpp you identify that seller.
The service I use to create all this is ClientCreator.com
The code for a 30 day trial and waiving of the set up fee is: FH2014
Try it for 30 days and see if this can work for you as well...
I'm doing this because I'm their #1 fan for this service ...for the price and value it represents. The CEO contacted me impressed as how I was using his system and gave me a code exclusively for Activerain members to encourage you to sign if you like to try it...
See my other post I did about how to capture seller leads with "What's my home worth strategy "HERE
Hoping that this will help you create yet another system to capture more seller leads for you...and not spend hundreds of dollars per month using other services that offers a lot less features at a much higher price.
Have a Happy Fourth of July Weekend!
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