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The "Peeping Tom" Neighbor

By
Managing Real Estate Broker with Maxus Realty Group of Samson Properties Broker - Realtor - CEO

The "Peeping Tom" Neighbor in Real Estate...

 

...actually could be  good for your business.

A peeping Tom is described as someone that takes pleasure out of watching...

Now, let's take your mind out of the gutter and let's focus on real estate

How many times have you seen a sign on your neighbors yard and wonder...

 

"hmmm, how much are they selling it for? "

 

...and thousands of  neighbors everyday wonder this as soon as a nearby home is put for sale around them.

 

If you are a real estate agent, you could easily look it up right away...

Most people will hit the Internet for the information ....NOT being fast enough for some of them...

It takes time for a property to be syndicated and shown as you know...

That is too  s- l- o- w for some...

Specially, 

If you are the busy-body of the neighborhood

The "mole" that needs to know...NOW!

The chatty neighbor that knows everyone..and their  business 

Which by the way...

As a real estate agent, you want this person to be on your advocate top list.

They are the ones that deserve a $10 Starbucks gift certificate every month.. and a friendly phone call

They need to be your best friends and you need to call them often...

They know  who will be selling soon ...and  they even tell you why!

 

A perfect strategy is to pick the mole  to  let them be your eyes of the neighborhood.

So you can learn what's happening there?

And  narrow your focus on one single home vs the entire neighborhood.

 

One way to catch the "peeping Tom" of the neighborhood. .

or anyone else that is curious  to find out what is going on around their neighborhood..They want to know how much they are selling for??

....because they will be selling soon themselves.

To find them...you can use  a customized landing page like this one:

 

You can actually advertise this with the custom audience feature using Facebook . .

Essentially, putting the picture like the one above on the timeline of anyone that lives in the neighborhood when they are checking  their Facebook account...

The beauty of this strategy is...

That they don't need to put their address....as soon as they click on the picture, they reveal themselves because of the unique address capture technology...

One click and you have a lead!

and is up to you from that point...

I saw a service that offers this unique strategy for hundreds of dollars per month!

I'll show you how you can create  this for pennies  to the dollar...

(please refer to the bottom of the post about this service) 

All I did is a few steps like this...

You can create 100's of them if you wish..

Start with "Create a Webpage" 

then..

This is the same template I use for" What's my Home Worth?" evaluations..

Then you just take a few more steps, load a picture and input your headline...

A few more changes to the template and ...you have a working landing page like this...

Click on it.. go ahead!

and see how this new  capture technology works on your favor...

Yes, I already know who you are..

Because I have your address now..a quick check with public records and I have your name as well.

Is up to me now  to start you with a postcard campaign...or just knock on your  door, to drink a cup of coffee and deliver a small gift with the latest CMA for the entire neighborhood 

I need the mole of the neighborhood ..and/or I need to know why are you curious what   homes are selling for?...maybe you are a future seller yourself?

 

Is about using the latest technology,  strategy and your talents to convert clients when you connect with them this way.

This...I can assure you is the easiest way to capture seller leads using custom audience targeted ads on Facebook for the neighborhood of your choice. . .

 

...instead of spending thousands of dollars for one blanket postcard campaign that will end up on the trash fill.

 

Is all about ROI

How much you are spending to acquire one client that will ultimately translate to another sale for you.

 

You can even take it  one level higher.

Buy a cheap domain to direct the landing page ..print some postcards with the same picture and mail them to a 25 house radius around ANY new listing on the neighborhood you are farming.

You will find that, as soon as a listing comes up...the chances another pops up nearby is very, very  high. This landing page could helpp you identify that seller. 

 

The service I use to create all this is ClientCreator.com

The code for a 30 day trial and  waiving of the set up fee is: FH2014

Try it for 30 days and see if this can work for you as well...

I'm doing this because I'm their  #1  fan for this service ...for the price and value it represents. The CEO contacted me impressed as how I was using his system and gave me a code exclusively for Activerain members to encourage you to sign if you like to try it...

 

See my other post I did about how to capture seller leads with "What's my home worth strategy "HERE

 

Hoping that this will help you create yet another system to capture more seller leads for you...and not spend hundreds of dollars per month using other services that offers a lot less features at a much higher price.

 

Have a Happy Fourth of July Weekend!

 

 

 

 

 

 

 

 

 

 

 

Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This is a really smart approach.  I have bookmarked several of your posts from the last month or so for one of my July/Aug projects.

Jul 03, 2014 09:17 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Fernando.... you call them peeping tom's ...I always called them MY BIRD DOGS.... they search, find and retrieve right to me.... I had several and still have a few...have a safe and happy 4th, Fernando....

Jul 03, 2014 09:43 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Fernando. How smart you are and how clever this is. I suggested your post. Enjoy the holiday.

Jul 03, 2014 09:58 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Thank you Debbie...have a great fourth!

Jul 03, 2014 10:03 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Barbara, I call them that too...but peeping tom is a better blog title...

Have a safe Fourth as well..

Jul 03, 2014 10:04 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Thank you Sheila...you are very kind!

Jul 03, 2014 10:05 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Fernando, I use Client Creator and it is a great tool. Thanks for the great new idea of how to use it.

Jul 03, 2014 10:24 PM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

Now that is freak'in awesome. Thanks!!!

Jul 03, 2014 11:12 PM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Some great information. You constantly stat ahead of the curve.

Jul 04, 2014 05:19 AM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Thank you for stopping by...

Jul 04, 2014 09:05 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I am using a landing page for sellers but hadn't thought how useful a nosy neighbor could be. Great idea here.

Jul 05, 2014 03:24 AM
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

Very interesting Fernando and quite clever as well. Bookmarked for my to do list. Oh and I suggested too!!

Jul 06, 2014 06:51 AM
Karen Winters, Berkshire Hathaway HomeServices KoenigRubloff
Berkshire Hathaway HomeServices Koenig Rubloff Realty Group - Chicago, IL - Chicago, IL
Chicago, IL

Great tip!  Thanks for the step by step and vendor info.

Jul 08, 2014 11:49 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I think I am going to try it out.  What can it hurt?  Just follow the steps...

Jul 25, 2014 12:58 PM