My background is in Customer Service. It is ingrained in me from the very beginning that the Customer is Always right. While working at The Ritz-Carlton Hotel Company I taught everyone that the 2 things we never said to a Guest were, "No" and "I don't Know". I am finding in Real Estate that the customer is not always right. The challenge we have is how we can break it to our customers gently.

Our role as Realtors is to educate and guide our customers as well as the general public on all of the aspects of Real Estate and specifically, their transaction. We also need to know when to tell them no.

I find that it depends on where agents are in their careers. As new agents, they go out and take any listing, any place, any time, any location, any price, any condition. Experienced agents usually are in more of a position to tell the seller to clean it up! De-clutter it, get your act together. The most experienced agents will actually turn down listings if the seller is too unrealistic on the price or refuse to listen to reason and or the comps.

The expertise comes in making the customer feel like they are right, even when you get them to think the way you want to. (Sounds strangely like a marriage!) I have met a few agents who seem to go the extra mile to prove that they are right, many times at the cost of that customer. We have all heard agents on the phone talking harshly to someone and when they hang up, it was their customer. That amazes me.

Even in these trying times, I have heard stories of agents not calling buyers back in a timely manner. The buyers simply move on to someone who is able to help them.

 
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12 Comments on The Customer is Always Right...Except in Real Estate

Jim. That was exactly correct. Instead of telling a client no, you can say it a different way. Give them options. Great post. Thanks, Royal..

03/28/2008 11:08 AM by Royal Goodman @ GI Group, LLC (GI Group, LLC.)


Jim, simply put, the customer is always right. It is our job as experienced agents to share information with them that enables them to adjust their old way of thinking. Sharing sales success stories on homes that have been staged, or at least undergone a transition as a result of a staging consultation will enable our valued customers to change their own way of thinking...until they are right.

03/28/2008 11:09 AM by Vickie Nagy, Realtor, Specializing in San Ramon, Danville & the Tri-Valley! (Empire Realty Associates)


Thanks Royal. Vickie, I like that..change their way of thinking until they are right! Some just take longer than others.

03/28/2008 11:21 AM by Jim Hirschhorn, GRI, Real Living - Orlando (Real Living Real Estate Solutions)


Jim

You are Right the customer is not always right but, a good salesperson will lead their client to self discovery of that fact thus, saving face.

03/28/2008 01:59 PM by Gary J Rocks (Sussex County Real Estate)


Hi Jim,

Good post, points well made. As Agents we are responsible for a positive outcome. Knowledge is a powerful tool. Sharing it with our clients, be they buyer or seller, enables them to make the right decision thereby being right, (with our help) all the time. 

03/28/2008 04:17 PM by Harold (Hal) Place (A1 Connection Realty, Inc.)


Thanks Gary and Hal...It is fun when you get someone to think you want/need them to!

03/28/2008 04:26 PM by Jim Hirschhorn, GRI, Real Living - Orlando (Real Living Real Estate Solutions)


A very good point-- handled carefully is what I would suggest.

03/28/2008 04:51 PM by Debra Gambill Realtor, N.C. / S.C (Weichert Realtor's Southern Coast)


When a client is so intractable there is no reasoning with them, it is time to politely say you are not the right agent for them, and walk away.

03/29/2008 08:23 AM by Rosario Lewis, GRI ~ DDR Realty, Orange County, NY (DDR Realty)


We always tell our potential clients, you may not like what we tell you what it will be our honest, professional opinion.

03/29/2008 08:29 AM by DORIS FREEMAN, Realtor - ABR (RELIANT REALTY LLC)


Here is the best explanation of this phrase and it's core in realtion to service:

Robert Bacal in his book, "Perfect Phrases For Customer Service":

  • The customer always deserves to be treated as if he or she is important and his or her opinions, needs, and wants are worth listening to.
  • The customer deserves to receive maximum effort on the part of those serving him or her, even when the customer's expectations, wants and needs may be impractical.

Is the customer always right?  Yes, their perception is theirs.  Can you always provide what the customer wants?  No.  It's the service providers job to provide the best options avaialble to allow the customer to acheive their goal.

04/18/2008 10:04 AM by BW


When I worked for the Ritz-Carlton, the Management training drilled into our heads was that Perception is Reality. If they perceive it to be true, it is true. It wasn't always easy putting things back on ourselves. Instead of, "That stupid buyer...they don't understand anything." It was, Maybe I didn't communicate effectively enough to them."

04/18/2008 11:00 AM by Jim Hirschhorn, GRI, Real Living - Orlando (Real Living Real Estate Solutions)


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Real Estate Agent: Jim Hirschhorn, GRI, Real Living - Orlando (Real Living Real Estate Solutions)
Jim Hirschhorn, GRI, Real Living - Orlando
Orlando, FL
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