Time is always a factor for busy business people.  I've been reading that many currently involved at some level of social networking are struggling with the amount of time that it takes to keep this element of their online marketing efforts going.

I believe that if these activities are part of a structured online marketing plan, each element and activity that is performed online is in a way predetermined.  Sticking to that process allows me to keep from "time creep", so on really tight schedule days I'm able to generate return on my time investment and get off the computer to go do something else much more important...such as take in a music concert put on by my (3) year old daughter in the living room for example...

Many talk about not getting anything out of their efforts.  The answers are there if we look for them...