Home > Blogs > Ron and Alexandra Seigel > The Language of Luxury

Luxury Real Estate Trends: The Warm & Fuzzy Side of Luxury

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

July 08, 2014 01:55 AM

As we continue to review the trends discussed in the luxury arena, we are noticing that the same theme is repeated over and over again: take the best care of your customers! This is definitely what defines success today. It is the warm and fuzzy side of luxury that applies to all industries that involve human interaction.

In an address at the Welcome Conference for the hospitality industry, the Canils brothers (Seattle Restaurant owners) explained their views on what hospitality means, “It isn’t about transactions, it’s about relationships!” Gabriel Stulman owns six restaurants in Manhattan, “where the wait staff including bartenders and host are encouraged to offer a drink or dish on the house every day, and to lavish guests with such warmth, they may want to pay it back with a hug.”

Stulman’s mantra is: “Treat celebrities like locals, and locals like celebrities, because everyone loves to be made to feel special”

Luxury real estate is all about relationships, if your intent is to succeed and be top of mind in your marketplace. How can you incorporate the warm and fuzzy side of luxury in your real estate practice?

Written by Ron & Alexandra Seigel-

ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

-WATCH VIDEOS-

Buzz-Worthy Luxury Real Estate Websites

Personal Branding Case Studies Company Branding Case Studies

About Language of Luxury

GET FLUENT. GET AFFLUENT! - JOIN THE LOL COMMUNTIY

Re-Blog

Comments(18)

Comment

Show All Comments

Sort:

Tammie White, Broker

Franklin Homes Realty LLC - Franklin, TN

Franklin TN Homes for Sale

I love this idea. I'm not sure what the warm and fuzzy might be but food always seems like a good way to people's hearts.

Jul 08, 2014 02:02 AM

Beth Atalay

Cam Realty and Property Management - Clermont, FL

Cam Realty of Clermont FL

Hello Alexandra and Ron, another great post from you, it is all about building relationships. Whether it's a $20,000 or a $20,000,000 home, everyone should be treated and made feel special. It's not about selling homes but about adding names to our "friends" list.

Jul 08, 2014 02:19 AM

Anna "Banana" Kruchten

HomeSmart Real Estate - Phoenix, AZ

602-380-4886

Alexandra & Ron - Absolutely - it's all about relationships and making each and every client feel special and well taken care of and looked after. There are so many ways to do this and finding the perfect way for each client is the fun part to me!

Jul 08, 2014 02:20 AM

Roy Kelley

Retired - Gaithersburg, MD

Making everyone feel special is quite a challenge but industry leaders know how to do it.

Jul 08, 2014 02:47 AM

Belinda Spillman

Aspen Lane Real Estate Colorful Colorado - Aurora, CO

Colorado Living!

Did someone say warm and fuzzy????? I have a warm and fuzzy wiggle worm at my feet right now

Jul 08, 2014 03:11 AM

Broker Patty Da Silva Da Silva

Green Realty Properties® - 954-667-7253 - Cooper City, FL

Top Listing Broker

I totally agree with this Ron and Alexandra! Each interaction with a client should be unique, personal and special.

Jul 08, 2014 03:27 AM

John McCormack, CRS

Albuquerque Homes Realty - Albuquerque, NM

Honesty, Integrity, Results, Experienced. HIRE Me!

You nailed this one Ron and Alexandria. It is all about building and maintaining relationships. People don't forget those that have made them feel special and gone the extra mile for them.

Jul 08, 2014 03:59 AM

Noah Seidenberg

Coldwell Banker - Evanston, IL

Chicagoland and Suburbs (800) 858-7917

Great post Ron and Alexandra, everyone should be treated like a million dollar client.

Jul 08, 2014 04:39 AM

Wanda Kubat-Nerdin - Wanda Can!

Red Rock Real Estate (435) 632-9374 - St. George, UT

St. George Utah Area Residential Sales Agent

It's true, we all want to feel like we matter Ron & Alexandra! Love the fuzzy photo!

Jul 08, 2014 05:42 AM

Toni Weidman

Sailwinds Realty - Trinity, FL

20+ Years Selling Homes in New Port Richey, FL

Everyone loves to be loved, Alexandra. Warm and fuzzy is just such a feel good thing and ultimately a most important way to have your clients feel.

Jul 08, 2014 06:20 AM

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Hi Alexandra and Ron -- empowering employees to think in this manner could help achieve great things in company morale and customer loyalty.

Jul 08, 2014 10:02 AM

Bobbie Smith

Stroudsburg, PA

570-242-1891

It is about making each Client feel like they are the most important client, isn't it. The rewards that they bestowe on you at closing are Wonderful!

Jul 08, 2014 10:42 AM

Patricia Kennedy

RLAH@properties - Washington, DC

Home in the Capital

Ron and Alexandra, I think that with very good agents (and other professionals) this is completely intuitive.

Jul 08, 2014 01:11 PM

Joe Petrowsky

Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT

Your Mortgage Consultant for Life

Good morning A & R. The brothers get it, no matter what business, it is all about relationships, something you are always speaking about.

Jul 08, 2014 07:16 PM

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400

The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY

Long Island Condo and Home Specialists

Ahhh, that warm and fuzzy feeling...this business needs more of that. We were out and about with a lovely granny yesterday and she was the type of person that could bring a smile to anyone's face...she was just that nice

Jul 08, 2014 07:55 PM

Gayle Rich-Boxman Fishhawk Lake Real Estate

John L Scott Market Center - Birkenfeld, OR

"Your Local Expert!" 503-739-3843

R&A~Two recent examples came from my hubby and my mom regarding this very thing. My hubby was waiting at a car dealership for an expensive key to be made (which was supposed to take up to 45 mins and only took 15) and as he waited, he said a lady came around with freshly baked cookies. He was thrilled on both counts!

My mom said that her new vet and staff remembered things after her only saying them once. For example, she mentioned that she didn't like to be in a room with no windows. She said that all of the staff recall things she's mentioned in passing and as a result she feels pretty darned special!

Jul 09, 2014 02:11 AM

Debbie Reynolds, C21 Platinum Properties

Platinum Properties- (931)771-9070 - Clarksville, TN

The Dedicated Clarksville TN Realtor-(931)320-6730

That give me much to think about. Thanks for this series and all the points to raise us to the next level.

Jul 09, 2014 12:43 PM

Lisa Friedman

Great American Dream Realty - Essex, VT

35 Years of Real Estate Experience!

Great post and I agree with all of the above comments. Love the photo image, by the way.