Before I jump into this week's post, I've got some exciting news to share. Our CEO and CRO will be at Inman Connect next week in San Francisco, and they'll be guest-posting here with reports on the event! So check back next Wednesday and Thursday for a first-person view of one of the industry's largest, most electrifying conferences!
Video isn't just for agents: it's also a helpful tool for allied real estate professionals. I've already posted about how home inspectors, mortgage/title professionals, and stagers can use video to attract and retain customers. This time, I'm spotlighting contractors. If you're a contractor, here are some ways you can use video to grow your business.
Build your portfolio. If you specialize in new construction, video portfolios are a great way to snag contracts from developers or from families looking to build a custom home. Include video tours of individual homes you've built or, if you've done entire subdivisions, incorporate tours of various floorplans as well as footage of the neighborhood and its amenities. This approach also works well for apartment/condominium complexes, multi-unit high-rises, and mixed-use developments.
Document transformations. If you specialize in renovations, video is ideal for documenting dramatic before-and-after transformations. Start with a video walk-through of the pre-construction space, then contrast it with a stunning tour of the finished space. To make things really interesting, throw in some time-lapse footage to show the transformation in progress. You'll get a much bigger reaction than with plain old photos! Show your videos to prospective clients, or post them on your website, YouTube, or your social media pages to highlight your skills and attract new business.
Educate the public. One of the best ways to create buzz for your business is to establish yourself as an expert in your field. Why not set up a YouTube channel where you share your expertise on topics like basic home repair, the latest home-improvement and building products, or how to work well with a contractor? The visibility will help people remember you the next time they need a contractor of their own.
Keep in touch. If you typically have numerous sub-contractors working under you, consider using video to help you track job progress when you're not able to visit the site. Set up a camera and have your subs record a video progress report each day. Or if you need to communicate something about the project (e.g., a problem you've found or new instructions for the next phase of construction), send out a video instead of trying to schedule a mass, in-person meeting (because we all know how easy that is).
How would you use video to build a contracting business?
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