We have an agent doing an open house this weekend and we want no less than 25 shows!
How are we going to do this? Let's start with a positive attitude:
Example: Two shoe salesman were sent to Africa to help a company expand its global market share. Upon arriving, each sends back an email:
Salesperson 1: "I've been here for a week. Cannot sell shoes here. Things look dismal as nobody wears shoes."
Salesperson 2: "Send more people! Need reinforcements and lots of stock! Everyone here is currently barefoot!"
Open houses will get shows if you can show up early. One or two days early, that is. Today, I will be canvassing the neighborhood. Tomorrow, the agent will be canvassing as well. We will knock on the doors of every home until each one of us have been in front of 20 people. THE AGENT WANTS TO SELL THE HOME!
What will we do?
Nothing more than a simple invite that covers the following:
- After ringing the doorbell, we will watch the peep hole. If it goes dark, I will look directly into it with a smile and wave. They've got to answer now.
- Holding the property details and financing piece as if I were in a commercial, I will introduce myself and start by saying, "As your probably aware, there is a home for sale in your neighborhood at _____. We are helping the sellers to market the property and on Sunday, between Noon and four, we will be having an open house."
- Handing the piece to them..."Now, the owners will not be in the property and we'll have refreshments. If you'ld like to stop by, it's an incredible opportunity. You may have a friend, relative or co-worker who may be looking for a great investment so I wanted to make sure to invite you and a guest to come by and see it."
- (The What's in it for them?) "Also, since you live in the neighborhood, you might be able to give some critical feedback to help this property sell faster and at a higher price. This will keep the values up in the neighborhood if the community comes together to help. There will be feedback forms and all feedback participants will be entered into a drawing for a $25.00 Starbuck's gift card."
- The close: "Will you be coming early at noon or closer to 4:00?"
People do show and many times, groups of neighbors show at the same time. We want this listing under contract in the next 10 days and we're ready to go!
I hope this helps and any suggestions are welcome from fellow members.
Open houses: If you hold it, they will come!
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Great post! A positive attitude always helps.