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Blatant self-promotion? You know it!

By
Real Estate Agent with Red Rock Real Estate (435) 632-9374 UT DRE# 6541633-SA00

Blatant self-promotion? You know it!

To stay in business, owners must actively and consistently market themselves, to speak of their abilities and strong suits in order to direct traffic to their company. It is not enough to show up and just stand in the corner at local functions or be a weak online participant, just hoping that someone accidentally glances in that direction.

 

Call it blatant self-promotion if you wish but if I failed to advertise and market myself, I'd be out-of-business! When competing with over 800 other local agents in my selling area, it is essential to set myself apart from them.

 

Therefore I:

  • Get up, dress up & show up
  • Introduce myself as an agent to all
  • Wear a name tag with my name on it
  • Blog on ActiveRain almost every single day 
  • Have a web site that tells of my agent abilities
  • Am active in my community, volunteering often
  • Attend real estate driven seminars and classes

 

No one else is going to upgrade me and offer to introduce me to all the out-of-area consumers looking to purchase a home here in southern Utah. It is up to me to push my real estate business forward, me! Just me.

 

So, when you see other agents (supposedly) blatantly promoting themselves, tell them to keep up the good work. A truly successful person wants those around them to do the same. No tearing down necessary.

 

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Thinking about moving to Washington City, Utah? If you have questions about the southern Utah area or any Washington County, Utah homes for sale, please contact me at 435.632.9374 or wanda@buynsellutah.com. Glad to help with your real estate needs because Wanda Can!

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I, Wanda Kubat-Nerdin at Red Rock Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property and copyrighted.

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Wanda Kubat-Nerdin is a southern Utah REALTOR® assisting buyers and sellers in in the St. George area, Dammeron Valley, Diamond Valley, Veyo, Central, Hurricane, Ivins, La Verkin, Leeds, Santa Clara, and Washington real estate markets.
See my full profile

Red Rock Real Estate
90 E 100 S, St. George, UT 84770

BuynSellUtah.com
Mobile: (435) 632-9374 call or text
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My Blog Posts

Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Wanda, 2-3 years ago a commenter on here was upset that my blog post was BLATANT SELF-PROMOTION!!!  Well, OF COURSE IT WAS!  I'm not here to post and advocate hiring my competitors :)

Jul 11, 2014 04:56 AM
Michael Ha Elmhurst
Rego Park, Forest Hills, Jackson Heights, Corona, Middle Village - Elmhurst, NY
Woodside, Maspeth

There are negative and possitive feedbacks about blatant style but if you don't do it for yourself, who will? there's always a thin line between self promotion and self destruction. Blatant style is the key and if you fail to make it as acceptable to your market, it will put on a negative effect on you. But it will surely give  results if you always use it right.

Jul 11, 2014 05:15 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

If we don't do it who will? Believe me, the agent next to me in the office isn't going to do it.

Jul 11, 2014 06:17 AM
Ann Zieve
Keller Williams Success Realty - Eden, UT
Unmatched Ownership Experience

Great practice Wanda.  Through your efforts, someone somehow will notice and make it your own marketing. Healthy competition is the best to do business. Keep up the good work!

Jul 11, 2014 06:27 AM
Ron Climer
Keller Williams Realty Mountain Partners - Tryon, NC

I  agree with Judge Ziglar " Timid sales people have skinny kids"    Great article.

Jul 11, 2014 06:55 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Hella, There is nothing wrong with being a standout in our profession, especially when our marketing and advertising and networking efforts pay off! There is quite a bit of competition here in southern Utah.

Michael, You make a good point. Undermining others to make yourself shine does nothing in a positive light, just as specializing in selling golf course communities and not playing golf at all seems a bit trite. Being a positive, upbeat person attracts like kind!

You have got that right Tammie, it is us to US to do it!

Ann, You are positively right and you keep up the good work as well!

Jul 11, 2014 06:58 AM
Jeff Jensen
The Federal Savings Bank/Lending in 50 states - Greenwich, CT

You are so right.  It all starts with you!

Jul 11, 2014 07:12 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Ron, Mr. Ziglar obviously had a great sense of humor! Thank you for sharing his insight.

So glad you agree Jeff. Keep up the good work with advertising and marketing you!

Jul 11, 2014 08:32 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

We each have to find out our style.  The important thing is to get out and promote yourself.. you can't wait for the consumer to stumple upon you.

Jul 11, 2014 11:41 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Joan, It is all about promoting your business and should reflect that!

Jul 11, 2014 11:57 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

If you don't tell people what you do, they won't know, so you pretty much have to do it. As distasteful as it can be. We should just be each other's wing-women, LOL.

Jul 11, 2014 12:11 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Elizabeth,  I could be down with that! 

Jul 11, 2014 12:25 PM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I love it when someone says, "Oh yeah, you're everywhere."  It was never my goal to be a secret agent.

Jul 11, 2014 01:08 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I love the post Wanda. We do have to promote ourselves and we have to accept the fact that it is okay to do!

Jul 11, 2014 02:39 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I heard to one very successful lady Realtor, she said 'a big loud mouth= success' in this business.

I agree with you both:)

Jul 11, 2014 06:21 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Norma, Those would be magic words to anyone's ears! Keep up the good work!

Tom, It is imperative that we put effort towards advertising and marketing and for those who do not, they will find themselves out of business. It's true!

Wow Inna! She may have something there! 

Jul 12, 2014 03:30 AM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Kudos to you for taking your business seriously!

Jul 12, 2014 09:36 AM
Mike Rankin
ClearPath Mortgage Solutions, Inc. NMLS #1394615 - Albany, NY
Mortgage Consultant

I love your post! It is important to market yourself, especially in a commissions based career. Keep up the good work!

Jul 12, 2014 10:48 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

It is essential that we do so Catherine! Keep up the good work!

Mike, True and the reason I wrote this post was to enlighten others to do this very thing. It is up to US as individuals to motivate forward through effective advertising and marketing!

Jul 12, 2014 11:13 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Self promotion seems work well if you know how to ''serve''' it right via social medias. I follow some Instagram realtors who post a lot of pictures with themselves, they have thousands of followers and comments. My guess, consistency and presentation are a key.

Mar 12, 2016 03:35 PM