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SELL YOURSELF OR SELL YOUR SERVICES?

By
Real Estate Broker/Owner with people first...then business Ran Right Realty 636943 licensed to thrill

The first rule of marketing is that people buy from people first and then the product holds up pretty well. Usually the product and the services are either in demand or they are not. The consumer is either interested and wants to do business or they don't. The hard sell to buy what you don't want days are long gone. People know what they want and what they don't

GETTING TO KNOW THE PERSON AND THE PRODUCT

When people get to know a person or the product intimately, the experience takes on a different dimension. Instead of stress or doubt, confusion or fear, there is an expectation to gain, profit and have something of value and two people pursuing it until it is done is a good thing.

INQUIRE & PROBE

When I meet a client that needs Real Estate services, I already know I have the answers as well as the expertise to satisfy and produce the necessary results. But the inquirer doesn't know that. So, we need a "getting to know you" type of experience where we both get to share and probe

FREE CONSULTATIONS

Q & A does it for me every time. It usually takes place in the consultation mode and when there is a freedom to inquire without obligation, chances are it will come to you and go well just because it should. Anyone that can hold a meaningful conversation on what they do has sold it already. It just needs to be accepted that's all

BELIEVE THIS

Someone who is well dressed and mannered, or has a attractive web site, that answers their contact in a reasonable time and who can explain what they do, why and how in a few seconds to a minute will attract success all day long in whatever they decide to do.

KNOW YOURSELF...others follow

I often engage people wherever I go and ask them questions and when what they do comes up and I inquire further, more often than not people display a natural ease of knowing and sharing their career just from the doing of it. They don't have to convince me as they are already convinced themselves

GIVE & TAKE

Costco, my local Sushi place and the place where I buy my running shoes have all won me over. I shop and eat with ease repeatedly at these places because I like what they do and how they do it. They have contributed to my experience by giving me what I want and I give them business right back

By doing what they do and continuing to do it....promises are kept and a comeback experience is born. May we all practice serving and being served...and prosper from it

Comments (4)

Ted Glover
Alderman Classic Realty, LLC - Moultrie, GA
ABR in Moultrie, Georgia 229-854-5422

Hi Richie. I really liked this post. Most who are in the searching mode and have called for you already know something about you. Now its your turn to prove they were right and have made a good choice by calling you.

Jul 10, 2014 08:45 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hello Ted...most excellent commenting...the value of the post just went up...thank you

Jul 10, 2014 09:13 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Very well written, Richie. Making a good impression and sticking with the customer is important. Let them know you care and you want their business. 

Jul 10, 2014 11:04 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Hello Debbie...Yes to your commenting and thank you Debbie

Jul 10, 2014 11:46 PM