The first rule of marketing is that people buy from people first and then the product holds up pretty well. Usually the product and the services are either in demand or they are not. The consumer is either interested and wants to do business or they don't. The hard sell to buy what you don't want days are long gone. People know what they want and what they don't
GETTING TO KNOW THE PERSON AND THE PRODUCT
When people get to know a person or the product intimately, the experience takes on a different dimension. Instead of stress or doubt, confusion or fear, there is an expectation to gain, profit and have something of value and two people pursuing it until it is done is a good thing.
INQUIRE & PROBE
When I meet a client that needs Real Estate services, I already know I have the answers as well as the expertise to satisfy and produce the necessary results. But the inquirer doesn't know that. So, we need a "getting to know you" type of experience where we both get to share and probe
FREE CONSULTATIONS
Q & A does it for me every time. It usually takes place in the consultation mode and when there is a freedom to inquire without obligation, chances are it will come to you and go well just because it should. Anyone that can hold a meaningful conversation on what they do has sold it already. It just needs to be accepted that's all
BELIEVE THIS
Someone who is well dressed and mannered, or has a attractive web site, that answers their contact in a reasonable time and who can explain what they do, why and how in a few seconds to a minute will attract success all day long in whatever they decide to do.
KNOW YOURSELF...others follow
I often engage people wherever I go and ask them questions and when what they do comes up and I inquire further, more often than not people display a natural ease of knowing and sharing their career just from the doing of it. They don't have to convince me as they are already convinced themselves
GIVE & TAKE
Costco, my local Sushi place and the place where I buy my running shoes have all won me over. I shop and eat with ease repeatedly at these places because I like what they do and how they do it. They have contributed to my experience by giving me what I want and I give them business right back
By doing what they do and continuing to do it....promises are kept and a comeback experience is born. May we all practice serving and being served...and prosper from it
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