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Communication | Brevity vs. Brilliant Explication

By
Real Estate Agent with Savvy + Company (704) 491-3310 228209

Communication skills in real estateCommunication | Brevity vs. Brilliant Explication

Success in this business truly boils down to mastering two key components of our jobs - beyond principles (honesty, integrity, etc.) - 

1.  Impeccable 'Project Management' skills

2.  Excellent communication skills.

Project (transaction) management mastery goes without saying in this business - simply stated, this IS what we do! Oftentimes we have to pull the weight of someone on the team for various reasons but, for the most part, our job is focused on educating our clients and pulling all parties of a transaction together for one successful Closing.  The happy ending, if you will!


Email communicationCommunication skills aren't necessarily inherent to everyone
.  Don't despair though - if you are keenly aware that your communication skills are lacking, this habit CAN be learned...and even mastered. Taking the time to do a little self-reflection may help as well - 

  • Are you receiving multiple voice mails requesting the same things from the same party to your transactions?
  • Are your brokers being contacted because they other party can't seem to 'get ahold of you?'
  • Are your deals falling apart because the other party never heard back from you?
  • What about your emails?  Are recipients of your emails responding in a hostile fashion?

There's something to be said for billiant explication; most of us are so busy, we respond with brevity rather than providing a detailed, polite explanation in an email.

 

Twice this week, I've received comments about others 'responses' to their emails - thinking that the sender was angry.  I've also had to personally respond to emails that were so abbreviated that I couldn't even decipher what the sender's email meant.  I'm sure you've forwarded an email to a friend or co-worker to ask them if they thought the sender was angry, condescending or some other form of 'emotion' that you have read into the tone of that particular email.

The crossed arms say it all!When composing an email, take a minute to not only run spellcheck but, re-read your written request or response.  Ask yourself - 

  • How will the recipient 'read' the email?
  • What tone will the recipient be using when reading your email?
  • Ask yourself what message you are TRYING to convey and do you feel you did a good job of conveying that very message in the tone/manner in which you intended.

Ask these things BEFORE you hit send!  It truly takes only seconds to do and you'll save yourself time and energy in the long run.  Your assistant may be able to read your mind but, others can't!  Details are MOST helpful in clear, concise email communication.   

Master the art of emailing - skip the brevity!  And, hey, if you aren't sure how to interpret an email, pick up the PHONE!

 

©Debe Maxwell | www.AtHomesCharlotte.com | SavvyBroker@me.com 

 

Comments(23)

Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Thanks for sharing these excellent tips. Tone is SO important. Have a great day.

Jul 10, 2014 10:58 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Wayne, you're welcome!  

Endre, My thoughts exactly!  

Gabe, I think any good communicator is also constantly seeking improvement.  Keep up the good work!

Joe, YES it is!  It can make or break a transaction - and could possibly not even be understood by the sender as to WHY it was detrimental.  Proofing definitely helps prevent this from happening!

Jul 10, 2014 11:04 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Debe ... wonderful post, cartoon and information ... Thanks for the read!

VB 

Jul 11, 2014 06:35 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Thanks, VB!  Enjoy your weekend...

Jul 11, 2014 02:14 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Debe ... and the same for you, have fun this weekend!

VB 

Jul 12, 2014 02:42 AM
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Debe

I so have learned about spell checker. Some things are just so simple not to do

Jul 12, 2014 12:16 PM
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

IMPORTANT IMPORTANT!  All your points are well taken before hitting that send button!  I learned long ago that reading, reviewing before sending has saved me from ....humiliation. Same with blogging lol

Jul 13, 2014 04:31 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great advice, Debe. A number of years ago, I was invited to be a new building dedication speaker, but the invitation was so ambiguous, that I didn't get that out of it and I didn't go. I got a flaming letter later for standing up the ceremonies. Make short and make it plain and I will respond. Simple enough.

Jul 13, 2014 04:50 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I love it when I email someone and ask a question or two.  When they respond, they'll go right in to the answer, which by itself doesn't read well at all.  Good points here Debe! 

Jul 13, 2014 08:32 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

LOL  -- this is a great tip. I actually print out the draft. Somehow things look diffrent when you see the print out.

Ask these things BEFORE you hit send!  It truly takes only seconds to do and you'll save yourself time and energy in the long run.

Jul 13, 2014 12:34 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Tom, it's the little things, isn't it?!!

Sally, oh, you are SO right about that!

Mike, I like short and sweet too...sweet is the keyword for me though!  LOL

Carla, I find myself guilty of that all the time - when I PROOF, I discover that I need to add an 'intro' line that I had not done initially.  I had started answering the questions and didn't even GREET them!  Proofreading is essential, for sure!

Joan, that is so true!  I don't print it out but, on occasion, I will send an email that I plan to respond to a difficult situation to someone else to be sure that my tone isn't sarcastic or rude in any way.  You just never know how people are going to 'take' what you write so, like you, I'd rather be safe than sorry!

Jul 13, 2014 02:30 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Debe, this is an excellent post.  I wrote a Blog earlier on "proofreading", now I see this.  Good stuff!

Jul 13, 2014 02:41 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Debe excellent points.   It is so important to check your email over and over before hitting send.

Jul 13, 2014 03:50 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Thank you for the reminder.  I have for a long while been proofing my writing.  Not just spell check.  Amazing the changes I have to make for clarity.

Jul 13, 2014 10:03 PM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Yes, pick up the phone. The next best thing to in-person communication is a phone conversation. Emails and texts can be too easily misunderstood. 

Jul 14, 2014 01:16 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Great minds, Fred, great minds!

Jennifer - yes, it is - especially if you have the slightest bit of sarcasm in your thoughts!

Mark - I've found that to be true as well.  It makes our lives easier in the long run, that's for sure!

Maria - SO true!  So many people would rather just send a quick text too - it's so often misunderstood.

Jul 14, 2014 03:02 PM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Debe-Tone can be very difficult to decipher when it comes to written communications. Good to point out take a moment to read it before hitting the send button.

Jul 16, 2014 08:11 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Wayne, if only some of my closest friends would do that too! LOL  I do practice what I preach too - I have found myself sounding a bit snide when I really didn't mean to!  Perhaps leaving out a word or responding with a quick partial sentence sometimes sounds like you're angry when you didn't even have any negativity in the email.  

Jul 20, 2014 03:00 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Debe

Such excellent suggestions in your post, and a well deserved feature. It is so true about the project management, which of course means also manging a wide range of people whose agendas are different, and being aware of and on top of critical deadlines.

Communication, too is key, in all its forms, and it needs to be timely. Some are great at this and others seem to think it just isn't important. But no matter how good we are we can always improves. And it was vary based on the people involved and the situation.

Jeff

Jul 21, 2014 12:49 PM
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Awesome tips!

Jul 22, 2014 03:30 AM