I posted this once before but it is a wonderful new concept and worth repeating....check this out for yourself.
Interesting new lead generating website to check out
Here is an interesting website I just found out about from REALTOR Magazine. I'm very interested in it the more I read about it. If it is something you research and decide to belong, please let me know. Give them my name as referring you.... Or let them know my name if/when you subscribe.
Liz Caraway -SEATTLE
1-800-790-7405
Single Parent Properties is one of the first
companies to be granted a federal trademark
that protects an entire market segment...
SINGLE PARENTS
#1 Common Question
Q: Isn't Single Parent Properties a form of discrimination?
A: There are seven protected classes within the federal fair housing act: Race, color, source of income, handicap, national origin, familial status and religion. A single parent is considered marital status and should not be confused with familial status according to HUD. Marketing to single parents is absolutely legitimate!
Discrimination Example: If a landlord or seller won't rent/sell a property to a family because number of parents/children they could be in violation of the Fair Housing Act.
How We Work
Single Parent Properties' vision is to be the premier and trusted brand name for educating all families about homeownership opportunities. We're well on our way.
We very recently kicked off a national public awareness campaign that's aggressively pursuing news media. We recognize the vital role news stories play in bringing families to our program. We know that broadcast or print stories are far more credible to potential clients than paid advertising, and we aggressively pitch a variety of stories to a wide range media. So far every pitch has been enthusiastically received and stories are in the works. Since 1-1-07 we have been featured on national radio, newspapers, magazines and television.
Public relations support is yet another service our member agents receive. We strongly encourage you to pass along your more moving success stories so that we can share them with your local media. Our goal is to promote the services of SPP, affordable housing programs and our Realtor® partners. When you have a closing with a single parent due to our program...the media responds. Fox News recently covered the story of one of our clients who was a renter for 28 years. These type of stories generate more leads for our partners.
Client Leads
Currently families learn about our program through the web, usually from a search engine. Our clients find us by entering terms such as "single parent home buying" in an msn, google, yahoo, or altavista search engine. These families are generally ready to buy a home immediately or refinance in the near future. Others are looking for education and/or down payment assistance. Our search engine optimization has us ranked on the first page, and most times the #1 listing on most of the major search engines.
Here is the website to check it out.
http://www.singleparentproperties.com/
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