NYTimes Heads to Denver Colorado.

Today, I was doing my daily reading and I came across Kristal Kraft.  I bumped right into her.  She was there with Truila, Zillow and Realtor.com.  I have to say - Impressed I was.  Just want to give a big shout out and let you all know that your beloved KK - Kristal Kraft made it into NYtimes. 

Way to go, Kristal..

 The article talks about how homeowners don't want the gimmicks, they want real facts.  They don't want the common "drip campaigns", they don't want pumpkins left on their door fronts - they want to know the value of their home - even if they are not selling. 

The article mentions big leaguers like - Truila, Realtor.com and Zillow.  These sites are now offering the AVM's.  With these big hitters, now playing in our ball field, I would have to argue that now, more than ever it is so important to create a presence on line. 

(I would have posted photos here - but the article also mentions she "has take legal action against agents who have plagiarized her site").

 
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21 Comments on No More Gimmicks..

20 Most Recent Comments Displayed Show All

FEB
12
2007
117,258 Points 8 Featured Posts
Thanks for the heads-up Christine.  Great article, Kristal!  Congratulations!
10:24am • #2
334,239 Points 28 Featured Posts Outside Blog
now THAT is positive publicity!!! and free...
10:40am • #3
1,583,165 Points 429 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Thanks for bringint this to everyone's attention, Christine. And Kristal gets the kudos she so well deserves. Congratulations, KK.

Jeff
10:41am • #4
33 Featured Posts
No thanks needed - just wanted to point out..
11:02am • #5
128,614 Points 12 Featured Posts Outside Blog
Yeah... but Zillow can be defeated... it doesn't comp right.  you need to get into the settings and think like an appraiser... I USE IT but tweak it
11:33am • #6
144,840 Points 3 Featured Posts Outside Blog
Nice article! Kristal really is a class act. Thanks for sharing, Christine!
11:53am • #7
192,284 Points 8 Featured Posts Outside Blog
wow, great find- and we get to see the whole KK! What a great site she has and tons of info. PR4 on almost all of it. I miss her here and hope she comes back round after catching her breath.
12:11pm • #8
128,668 Points 11 Featured Posts Localism Sponsor

more than just a "presence" we need to have "the" presence... a real desitination site, that includes all sorts of information, calculators, data, hints and tips, etc., and all without being redundant or duplicative of other sites.

Tough project...

I better get started.


Thanks Christine...

12:14pm • #9
145,967 Points 7 Featured Posts Outside Blog
Wow and thanks for letting the AR community know about our celebraty Kristal!  She does have an impressive sit and deserves the acknowledgement.  Hopefully we will read about you or someone else here in the papers or on the web some more soon!
12:16pm • #10
1,005,487 Points 13 Featured Posts Localism Sponsor Outside Blog
Very positive publicity.  Thanks for letting us know.
12:42pm • #11
10 Featured Posts

christine - nice find!

way to go kristal! 

it goes to show that if you write about local issues, issues that consumers really care about, then you will make that connection. 

rudy.sellsius°

1:25pm • #12

Christine-

Interesting article.  Thanks for the post.  I learn so much on AR.
1:26pm • #13
226,587 Points 4 Featured Posts Outside Blog

Thanx Christine - but Krystal has to take legal action for agents plagarizing what - her great photos?

 

 

Ozarks Joan 
2:52pm • #14
600,280 Points 45 Featured Posts Outside Blog
Thanks for the link, Christine. I had meant to go online and read the article today, but got involved in work and forgot about it.
2:54pm • #15
451,081 Points 64 Featured Posts Localism Sponsor Outside Blog Called Shot Master
Excellent!  Congrats KK on making the NY Times best seller list! 
3:14pm • #16
622,540 Points 120 Featured Posts Outside Blog

Thanks Christine, I appreciate the mention.  What surprises me is how many people read the NYTimes that aren't even in NY!  I've been getting calls today from all over the country and from people who are not in the industry, my old cycling buddies!  What a thrill.

To answer a question brought up in the comments: The attorney was hired to protect my copyright, on my words and photos.  FYI some agents, not just in Denver decided they like them.  We had to convince them other wise.  :)  As I've said before copyright infringement is expensive.  It's cheaper to use your own brain!

 Thanks to all for your kind comments.  It's always nice to hear good words!

kk
6:07pm • #17
FEB
13
2007
188,185 Points 31 Featured Posts Outside Blog

Congrats Kristal,
1:27am • #18

Thanks Christine and congrats to Kristal.  As hokey as it sounds, as a mortgage broker, "I feel your pain!"  This is what we go through with Di-Tech, Quicken Loans, and all the other online, get it for 3.575% come on guys.

It's a tough fight, and online presence helps, but it is fighting them on their turf.  The one massive advantage you have and we mortgage types have is that we are people - flesh and blood - who will shake the customers hand, answer their questions, and always be the point of available contact when they need guidance and even re-assurance of the process.

Having picked up the pieces of a few on-line a catastrophes I believe that is our advantage and what we need to do is get out in front of the people and re-personalize our businesses.

My $.02
x x
10:18am • #19
FEB
17
2007
125,482 Points 4 Featured Posts Outside Blog
I read that same article in the NYTimes.  Way to go Kristal.  Publicity at its best.  Barbara Corcorcan in NYC built an empire of an agency with lots of press in the NY papers.
8:15pm • #20
MAY
25
2008

does any of you know how I can get my very first property using a government grant ,using no money of my own and no money down to fix up the property
1:37pm • #21

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Christine Forgione - Associate Broker

Whitestone, NY

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