This article was originally published on the Home Value Leads blog titled "Lead Generation For Real Estate Agents: Stand Out Among the Crowd" but it is really more than just lead generation. These are all key traits of every successful real estate agent out there.
Every agent out there is working on lead generation. It's what we do. It's who we are. Why should a lead choose to work with you versus the other hundreds or thousands of agents working your city? They need a reason to choose you. They need to know you. They need to like you. They need to trust you. Most importantly, they need to remember you. The key to being successful real estate agents is to stand out among the crowd.
Be Memorable
I'm going to ask you to take 3 minutes to watch a quick video. It is not real estate related, but it is well worth the time.
Do you think those passengers will remember that flight? Do you think the next time they plan a trip, they will think about Southwest Airlines? I'm willing to be they will. People may not remember what you say, but they will remember how you made them feel. Surprise, laughter, sincerity are all wonderful emotions to be remembered by. Now take another 2 minutes to watch this video by lead generation and VERY successful real estate agent Kendyl Young:
Now THAT video brings about emotion and is memorable. If you were a seller, would you want Kendyl selling your home?
Be Unique
We have all said the phrase "real estate is local," so why do so many agents use a template marketing plan, listing presentation, and websites? Every successful real estate agent is just as local as the market is. Yes, this will take some effort on your part, but it will certainly stand out and make you unique. Do you live in an area where there are a lot of high-tech agents? Perhaps old school marketing like door knocking and snail mail will differentiate you. When you look at home in your MLS, do they all look the same? Perhaps doing something outside of the box like aerial photography using a drone or doing evening shots instead of daytime shots will make you stand out. Great customer support is certainly a way to be unique. Even a business card can be unique. Just ask Minneapolis real estate agent Danny Dietl. Figure out what everyone in your market is doing and then do the opposite.
Have A Personality
I read a ton of real estate articles, how-to's, and market reports that are all the same, monotonous drivel. Sure, there is good information in them but there is absolutely no PERSONALITY in them. How am I supposed to know if I like you or not? If your blog sounds boring, they may equate that with your personality. If you are not the boring type, then liven up your marketing with some personality. Show them who you really are by cracking a joke or talking about your interests and family. Don't be just another stick in the mud. If you can show people who you really are, you will become a successful real estate agent.
The Key To Being A Successful Real Estate Agents Is BE YOURSELF!
If you aren't comfortable on camera, don't do video. If you don't like to write, then don't start a blog. People can tell if you don't have your heart into what you are doing and it will shine through. People won't like your blog or your videos or your postcards or your emails, which means they won't work. You'll blame the platform for the failure, when really it was a reflection of your passion. The key to being a successful real estate agent is to be yourself and don't do what everyone else is doing just because everyone else is doing it. You need to stand out among the crowd and show your clients - and your leads - how you are different.
Please let me know below if you agree or disagree! Of course you can always reblog or suggest the article as well. ;)
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