We realtors all do CMA's for our buyers and sellers (I hope all agents are doing due diligence CMA's!).  The typical market analysis focused exclusively on recently sold properties to establish comparative market value. It that's still your perspective, it may be time to rethink your CMA's.

Fewer properties are selling - almost everywhere.  Buyers are wary and picky - and should be!  Focusing on sold properties alone gives you and your clients a limited, and potentially inaccurate, view of the current market.  It is just as important for your clients to see what has NOT sold as it is to see what HAS sold.  We now analyze and present, not just recently sold listings, but also expired and cancelled listings.  It paints a much clearer picture of the market. 

Establishing a realistic market price for your sellers is critical to your success, and theirs, in selling.  Sellers, especially, need to understand what has not sold, and the probable reasons why.  In recommending an offer price to buyers, they too will appreciate knowing what has not sold, not just what has sold, in a given price range.

Maybe you are way ahead of us and are already doing this - I hope so!  If not, consider expanding your CMA thinking!

Blessings to all!

John & Susan Gray, McKenzie River Valley Realtors