Today it was announced that Zillow is going to buy Trulia for $3.5 Billion....Yes, with a "B". When you are done daydreaming about what you would buy with over 3 billion dollars, lets discuss what this means for the common everyday real estate agent (fyi -- I was thinking a yacht, helicopter, sports cars and an impressive watch collection). Zillow and Trulia have long been at odds with each other and have competed for online users and marketing space. Together, over 130 million users visited these two sites last month. Before the merger, agents that advertised on either site had the opportunity to reach different clientele and didn't have to compete with so many agents for the same advertising space in certain zip codes or cities. Now that the sites have combined, I can only expect the marketing space to become more competitive and 'smaller' or 'lower volume' agents will be forced out of the marketing game by high paying powerhouse agencies. This is great news for ZipandFind.com, since more and more agents will be looking to diversify their marketing campains and reach customers through a direct and less crowded platform. Nonetheless, this is a very interesting merger and I am anxious to see how things play out for both real estate agents and home buyers/sellers.
Let me know what your thoughts.
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