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Meet the HouseLens Team: HLU Director of Training Joe Stanford

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Services for Real Estate Pros with HouseLens: Video Marketing for Real Estate

 

This post is part of my Meet the Team series, which introduces you to HouseLens staff.

 

This year is all about expansion for HouseLens: we're adding several markets every month and expect to be in the nation's Top 50 real estate markets by year's end. But adding all those cities poses a challenge. When we add a market that's halfway across the country, how do we make sure the local artists provide our customers with the quality product and customer service that are a key part of the HouseLens brand?

Enter Joe Stanford.

 

His background is in finance, but he was a hobbyist photographer for many years before joining HouseLens as one of our Nashville artists in 2013. He quickly distinguished himself as highly skilled and ready to learn, and he also proved adept at teaching other artists. So when we decided to launch HouseLens University, an intensive training program for new artists, he was a natural fit for Director of Training.

 

In combination with our Creative Director, Joe created a training curriculum that combines small-group classroom instruction, in-the-field practice, and in-person critiques. Prospective artists come to Nashville to learn under his watchful eye, and he makes sure they return to their home markets ready to do things “the HouseLens way.”

 

Having worked for 25 years in an industry that treated everyone like a number, it's refreshing to participate in the growth and future of HouseLens,” Joe says. “I love exercising my creativity and my love of teaching, and helping new artists become successful and enjoy the benefits of such a rewarding career.”

 

Joe and his wife are both Michigan natives and moved to Nashville in 2010, just to try something new. They quickly fell in love with Middle Tennessee's beautiful state parks, where they enjoy camping and hiking.

 

Joe's taste for adventure started early in life: the ever-active Underdog was his favorite cartoon character when he was a boy. In his spare time, besides hiking and camping with his wife, he likes to restore old furniture and try out new photography techniques and tricks.

 

We're excited that our next generation of artists is training under such a great teacher. Thanks for your leadership, Joe!

 

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