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Marketing Study The Age of Conversation Bum Rush

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Industry Observer with Digital and Direct Response Marketing
This post is not about real estate marketing but a social media marketing effort that is going on across the web right now.
 
In the last week I have found two book marketing efforts that both offer unique approaches to marketing.  Today is the book launch for The Age of Conversation.
 
What makes this marketing effort so interesting is that the whole marketing plan revolves around social media. The authors named their effort 'The Age of Conversation Bum Rush'.  The goal is to get people blogging, podcasting, twittering, digging, social book marking and emailing friends etc to help get the word out.  Ultimately if this is successful people all across the web will learn about and buy the book.  What makes this even more interesting (and presumably attractive for people to get involved with) is that not one individual stands to profit from the efforts.  All the money from the book sales goes to charity. 

So, if you want to have some fun and learn more about social media's effectiveness below is a list of activities from the Age of Conversation Bum Rush blog of ways you can help the Bum Rush.  If you are interested in marketing then you might want to buy the book.  I joined the Bum Rush to see how effective social media can be in promoting the book.  I hope to learn a thing or two that will help Trump U. utilize social media more effectively and of course I get to help a good cause while having some fun.

What You Can Do Right Now

· Buy the Book & send others to buy the book. This is the number 1 call to action, because this is where we want to see the most impact. NOTE: Please buy 1 copy at a time because Amazon counts bulk orders once, and please use this affiliate link, which will help us in tracking sales. Remember, all the proceeds from the book sales and referrals will go to charity.  http://www.amazon.com/gp/product/1847992994?ie=UTF8&tag= drewmclellan-20&linkCode=as2&camp=1789&creative=9325& creativeASIN=1847992994

· Blog About It - Make sure you have a prominent link to the Amazon listing so that readers can easily purchase the book. (Remember to use the affiliate link above. All of these earnings will go to charity as well.)

· Twitter Commentary - Join Drew and I as we give a Bum Rush play-by-play on Twitter. (Follow us: @Freshpeel, @DrewMcLellan, @Servantofchaos) We also ask that everyone saying anything about the Bum Rush to use the code #AOC so that it can be picked up by Twemes.com

· Trackback or Comment on the post that I will leave here on March 29th at 12am CST, so that everyone can follow the conversation and help promote exposure on social sites (Digg, StumbleUpon, Del.icio.us, etc.) 

· Digg the posts listed here & send emails and shouts to friends requesting Diggs.

· Stumble the posts listed & tell friends to do the same. 

· Bookmark your posts on Del.icio.us

· Add your post to other social media outlets ( Technorati, Ma.gnolia, Furl, BlinkList, Newsvine, Facebook, etc.)

· Send an Old Fashioned email to your friends about the Bum Rush for AoC.

· Keep talking - Get on ooVoo, iChat, Aim, or where ever you like to talk, and start talking.

 

Are you going to get involved? 

Don't forget to check back next week to find out about the second book's marketing approach.

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