OK, let’s talk about Mixpo. I’m still figuring it out but I welcome you to join me.
AR sent me a cute little Flip video camera (SO portable!!) and signed me up with Mixpo. There is probably a fee for Mixpo, I don’t know. But it’s cooooool, and I bet you’ll want it.
I've uploaded one video to Mixpo so far and it was EASY. It takes you through the process, step by step, and gives you some pretty nice options. I haven’t played yet with editing, my video was pretty straightforward. But I did like that it let me add some text up front (another opportunity to play with Rich, mwahaha!) and that it let me pick which shot from the video I wanted to use as the frame people see before viewing. (VERY nice option, YouTube just takes a scene from the middle and sometimes it is barely related to your main point or is just plain old unflattering. Better to have a choice.) It also was much faster uploading than YouTube.
So uploading is easy, just trust me. Follow their instructions, 1-2-3.
The cool thing has been looking at the stats on the video. Oh yes – this was designed for business and they mean to tell you what’s working and who’s watching. This is what you need to know.
As this wasn’t directed to my locals but to all of AR, I have views from across the country. If I were using this for work, I’d be zoomed in on WV and trying to keep them happy. (But as WV is not an AR hotspot, I have not a single view there. So sad.)
Here’s a screenshot of the Mixpo stats:
First off – I have no idea what “Impressions” would be and couldn’t find a definition on their site. I had to write them to ask and have not heard back. (Guessing that’s when someone watches a bit, just gets an impression? Maybe their eyes just touched the page the video was on? Really, no idea.) Then there are views, and conversions are I suppose the ones that took the bait and looked for more info. I have very little extra info in there yet, so if you looked I apologize for wasting your time.
Playthrough is pretty cool. I know that 204 people watched the video. Of them, 137 watched the whole thing. And as if THAT is not surprising enough, 27 people watched it AGAIN. (Why would you punish yourselves so??) Still, if this had been for business, that would be golden.
Then my favorite little bit is the map. See those little flags with Viewer Locations? They tell me who watched, how many times, and if they looked for more info. Oh, the things the internet gives away!! I had to check with a friend to make sure it was right, did he really watch it that many times? Yes, he did. (Cut it out, already!!!) <Still hate video. You can zoom waaaaaay in on the map and peek in people’s windows if you want. Really, TMI.
Last is referring sites, which I guess would be cool if I had some. It’s pretty much AR, Mixpo itself and then Twitter, thank you so much @gotbob. *Ahem*
So far my assessment of Mixpo is cooooooool. I like knowing who’s watching and whether they got anything out of it.
We need to be able to gauge how well anything is going to work for us if we’re going to give up some of our precious time doing it, right? Mixpo will help you put it together and put it in front of your audience. They'll also tell you whether or not it’s working and will help the people who find you get in touch with you from your ad, which is what they call the video. I suppose they’re right.
Mixpo, A+ so far. I’ll be back!
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That's too cool Sarah, I'll be anxious to see if others have used it and what their comments are, thanks.