Zillow acquires Trulia
Zillow acquires Trulia for $3.5 billion in stock. The 2 biggest online real estate information companies have just got bigger.
Presently, Zillow enjoys about 11% of the real estate web traffic and Trulia has around 8%. Homes.com, who also owns Realtor.com comes in pretty close to 10% when you combine the two. After Zillow acquires Trulia, they will have the Lion’s share of the market with nearly 20% of the traffic.
After you account for Yahoo Homes 4%, you still have about 67% of the market left. The rest of the market is shared between a handful of larger nationwide search sites and a whole lot of more local sites owned by brokerages and individual agents. These statistics vary from month to month.
My first thought was, how can this benefit me? If they bundled some of their products together so there was a cost savings; that would be good. I’m just not quite sure why I think they would do that though. Those are the types of strategies companies use when the market is competitive.
If you would like to hear more of my rant, please go to the article on my website: Zillow acquires Trulia
When Trulia acquired ActiveRain, our blogs became a sub domain of Trulia. I guess that helps our page rank. Maybe I will look for this blog post at: activerain.trulia.zillow.com/blogsview. . . .
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