Where Are My Peeps?

When Josh was a little boy he referred to his many Fisher-Price little people as "My Peeps."  There were firemen peeps, farmer peeps and Indian peeps, if he wanted to set up his fire station the Indian peeps would simply not suffice.  He knew what peeps he wanted to play with and the right peeps were essential.

When working a niche market it is important to determine where you will find the people most interested in your product.  In my experience, finely tuned target marketing will deliver more desired results than a shotgun bulk mail blast peppering an entire city.

Charlemagne International Properties focuses on luxury properties in the South Bay of Los Angeles with a micro niche being equestrian properties.  We also target income property sellers and buyers.  In addition to direct mail campaigns we target market on Facebook and write blog posts directed at our chosen peeps.  Narrowing the focus can make marketing efforts more successful.  It can make the difference between saving or trashing a marketing mailer.

We certainly don't work these markets to the exclusion of all others, but they are the niches we target. Combined with sphere of influence business and our growing family of repeat clients (I haven't done a thorough count but we recently completed transaction #8 with one client),  our niches are filled with our kind of peeps.