Last week I was hit with the same question three times in a row by new customers who use Rentec Direct to manage their tenant and owner portfolio. They knew we offered a way for their prospective tenants to see their property listings as well as Tenants & Owners a spot to login to a portal, but for some reason, we did not have a how-to article explaining the quick-n-easy way to find these unique web addresses.
After the third phone call, I decided to create a quick video that addressed this question as I'm sure if three customers called in, 30 more were wondering the same thing. The more simple and accessible we can make our software instruction, the more likely it is we will attract & retain new customers. Lord knows, we are all so busy in our professional lives, who has time to try and figure out how to use a new product, or watch a 15 minute video? Not me! I'm the worst at being impatient! I want to know how to do something NOW, not wait around for someone to email me instructions or sit through tiresome videos.
I'm happy to say that I've been able to share this with a couple new customers already and they were delighted to see how simple the task was. Short Videos are our friends in this busy world!
Janell is a member of Rentec Direct, a web-based property management software program designed to help streamline the day-to-day operations of landlords and property managers.
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