Special offer

No More Gimmicks to Sell Those New Houses

By
Real Estate Broker/Owner with The Mortgage & Property Connection

Builders are finally getting that offering a flat screen T.V., a car or vacation will not get buyers to purchase their homes.  They are now realizing that they need to offer buyers incentives that will help the client in the long run like buying down the interest rate or crediting the closing costs.

Have you noticed builders practicing better sale tactics in your area?

 

Blythe Kern
Direct Real Estate Group - Campbell, CA

They are slowly getting the message.

Mar 31, 2008 04:36 AM
Dorene Shirley
The Mortgage & Property Connection - Campbell, CA
Silicon Valley Real Estate
Blythe - that vacation won't help pay the house payment each month! 
Mar 31, 2008 06:16 AM
Anonymous
Cathy
It really is a shame that the builders are able to entice buyer with items that won't matter later.  Maybe they should lower the price instead.
Mar 31, 2008 07:41 AM
#3
Dorene Shirley
The Mortgage & Property Connection - Campbell, CA
Silicon Valley Real Estate
Cathy - The builders have been giving homebuyer incentives for a long time.  If they lower the price on the homes they have to sell it could affect the value of the homes already sold in the subdivision.
Mar 31, 2008 10:43 AM