Does your slogan matter?
As Ritchie Alan Naggar says in his post, Scratch the Itch with Rich Contest, "Every movie advertised, every poster, business card, large corporation, politicians, sports events, committees, billboard users, travel brochures, contests and TV commercials use icons, symbols, slogans, music, art, emblems, rhymes, to brand and capture as well as hold their market and claim to business fame."
So I guess the answer is a resounding YES, your slogan does matter!
You don't want to know all the failed slogans I've tried over the years because none of them ever stuck. None of them ever felt right. None of them ever said anything about me - or my business. And then last week, just in time for this contest, I updated my listing presentation with a new first page and found myself typing...
Real Estate The Woda Way
I stopped abruptly and said to myself, "WOW, what took me so long to think of that?" Just imagine the possibilities!
- The Woda Way of Marketing
- The Woda Way of Finding a Home
- The Woda Way of Pricing your Home
- The Woda Way of Keeping in Touch
- The Woda Way of (fill in the blanks)
The perfect slogan for describing my unique approach to these and other services!
I immediately saved this revision to my listing presentation in Keynote, and added The Woda Way to my list of Domain Names, the ABOUT page of my website, my gmail email signature, my Activerain signature, my other Keynote presentations and anything else I could think of. And I'm still adding it to other places, as they come to mind.
So exactly what is The Woda Way?
The Woda Way could probably best be described as the voice of 45 years of real estate experience - as an agent, branch manager, broker, partner in a title company, settlement officer, trainer, and consumer.
Over time, I've helped thousands of people achieve their real estate goals with strategies, tactics, and technology learned through experience and formal training. Clients also benefit from my extensive network with lenders, contractors, attorneys, and inspectors.
It's a privilege to share this experience, training, and network with my clients - to walk side by side with them into the next phase of their lives as their adviser and advocate. My clients know that I work tirelessly for them and disappointing them is simply not an option.
This is Real Estate The Woda Way.
Don't wait to find the right slogan for you
Who knows, perhaps if I'd thought of this 40, 30, 20 or even 10 years ago, The Woda Way might be a household term by now in my local area or certainly the Activerain community. Hmmm.... having this new slogan might be enough to motivate postponing retirement again, at least long enough to evaluate it's effect on my business - to find out if my slogan matters.
What's your slogan? Be sure to enter it in Richie's contest. The link is at the top of this post.
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