Google Authorship is Axed by Google
Inman News and Forbes recently confirmed that Google has pulled the 'Google Authorship' citing that they had determined it was ineffective for it users. It was first started in 2012 and only 30% of the users had taken advantage of it since.
John Mueller, Webmaster Trends Analyst for Google, stated they had observed that the information wasn't as useful as they had hoped and may have distracted from the results. After months of consideration, Google made the decision to stop showing authorship. Mueller said removing authorship generally doesn't seem to reduce traffic to sites nor did it increase clicks on ads. This is good news for your search ranking. Mueller also said the pictures already on the site would not be removed.
Authorship as we all know and love it as may be gone today, but it could come back even better and stronger in the near future.
Click here to read the article from John Mueller on Google+.
*I had noticed recently that my picture was not showing up on recent articles. I was going to go in and set it up again but now I understand why. When Google said only 30% were using authorship, my first thought that it was probably all the Activerain members. I personally liked the program and I would have callers tell me they had seen my picture on the web search site. But I guess in the big picture, it was ineffective.
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