Frosted Flakes are great because Tony the Tiger said so. That's all I knew growing up. Wheaties was the breakfast of champions, snap, crackle and pop was no idle boast says Rice Krispies, Lucky Charms is magically delicious, and Trix was for kids. Look how powerful branding is. Look at it's staying power
SCRATCH THE ITCH WITH RICH contest
Now its time for you to get your BRANDING game on too. Everyone sells Real Estate, makes loans, does inspections, escrow services, legal and title work, plumbing, electrical, masonry, art designs, professional staging, and trades with out end. QUESTION: Why should I choose them and Who should I choose?
LEAVE SOMETHING BEHIND
It can all come down to a reminder. When you hand someone your business card, what will catch their interest first? What will cause them to remember it? How about when mixing it up and someone says..what do you do? Do you have a one liner that you can leave with them?
GOT TAG-LINE?
Decades of this type of marketing, advertising and branding has proven one thing. Slogans, tag lines and mission statements are here to stay. However the more catchy or in tune ones live forever as demonstrated above. Saying your the best in the west is old school...A little more is required
Enter the SCRATCH THE ITCH WITH RICH contest. It will allow you to read what others are saying and doing and cause you to either create your memorable "leave behind" or tweak the current one. Your name is not good enough unless it has a hook to it...."I never had sex with that woman"...Bill Clinton
TO LOVE ME IS TO....BRAND ME
You know what I mean jelly bean? Who ya gonna call..asks Ghost-busters...Away go troubles down the drain says roto-rooter. Sometimes you feel like a nut..sometimes you don't says Mounds candy bars and some other guy is yelling...Leggo my eggo...
Candy coated popcorn peanuts and a prize.....that's what you get with Cracker jack
Don't be bland...brand
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