SCRATCH THE ITCH WITH RICH contest is ongoing until the end of September. During the next 3 weeks, spend some time on your business model and how you would want it to travel into the business world and then into the mind of others. Getting across what you do for another is becoming an art. WHY? Because ever since the Internet has caught on, everyone is a critic, a cub reporter, a blogger and commenter
"HIRE"...ME?
How do you stand out in this crowd? RE/MAX says...stand out above the crowd and offers a balloon to help get across the point. A developer or inspector will take a hammer, screw driver or level and make their point saying...Let us work... not you and that makes one pause if not only for a nano second.
A SOLID SECOND
Tag-lines only have to do that. Take one solid little second, implant it, and then move on. That's all it takes for that slogan to enter into your memory cell and stay there. Low and behold, when someone needs something done, they will have that tag line to draw from and tag-line will speak
"I'LL BE BACK".... TURNED INTO HE CAME BACK AND STAYED
When movie star Arnold Schwarzenegger was running for Governor of California, I marveled at the time at how six months prior to the election, they were showing all his old movies. No wonder when it came time to vote and you are looking at all the names, you check-off this one name...that one got the vote. This is the power of recognition...branding...redundancy and good ole "gotcha". Qualifications for the job had nothing to do with it BTW
DO YOUR HEAR THE ONE ABOUT THE TWO BLOGGERS...?
That is what we are trying to do is name, tame, and offer more of the same here. For the next 3 weeks, that little slogan may pay for itself for years to come and between now and then too. Keep in mind. It doesn't have to be a Grand Slam situation. Your not Bob Hope, Seinfeld or Robin Williams telling one liners...KISS here...less is more and let the inner playfulness come out and shout
LIONS AND TIGERS AND tag-line...OH MY?
Keep it real. Genuine...meaningful....appropriate...catchy...ponder food...You want people to not skip it over to get it over with. That little jingle, tag-line or slogan makes them PAUSE and that is the name of the game...If they pause on your name and services....Guess who's coming to dinner?
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