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DON'T DITCH THE ITCH SCRATCH IT

By
Real Estate Broker/Owner with people first...then business Ran Right Realty 636943 licensed to thrill

SCRATCH THE ITCH WITH RICH contest is ongoing until the end of September. During the next 3 weeks, spend some time on your business model and how you would want it to travel into the business world and then into the mind of others. Getting across what you do for another is becoming an art. WHY? Because ever since the Internet has caught on, everyone is a critic, a cub reporter, a blogger and commenter

"HIRE"...ME

How do you stand out in this crowd? RE/MAX says...stand out above the crowd and offers a balloon to help get across the point. A developer or inspector will take a hammer, screw driver or level and make their point saying...Let us work... not you and that makes one pause if not only for a nano second.

A SOLID SECOND

Tag-lines only have to do that. Take one solid little second, implant it, and then move on. That's all it takes for that slogan to enter into your memory cell and stay there. Low and behold, when someone needs something done, they will have that tag line to draw from and tag-line will speak

"I'LL BE BACK".... TURNED INTO HE CAME BACK AND STAYED

When movie star Arnold Schwarzenegger was running for Governor of California, I marveled at the time at how six months prior to the election, they were showing all his old movies. No wonder when it came time to vote and you are looking at all the names, you check-off this one name...that one got the vote. This is the power of recognition...branding...redundancy and good ole "gotcha". Qualifications for the job had nothing to do with it BTW

DO YOUR HEAR THE ONE ABOUT THE TWO BLOGGERS...?

That is what we are trying to do is name, tame, and offer more of the same here. For the next 3 weeks, that little slogan may pay for itself for years to come and between now and then too. Keep in mind. It doesn't have to be a Grand Slam situation. Your not Bob Hope, Seinfeld or Robin Williams telling one liners...KISS here...less is more and let the inner playfulness come out and shout

LIONS AND TIGERS AND tag-line...OH MY?

Keep it real. Genuine...meaningful....appropriate...catchy...ponder food...You want people to not skip it over to get it over with. That little jingle, tag-line or slogan makes them PAUSE and that is the name of the game...If they pause on your name and services....Guess who's coming to dinner?

Comments (10)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the reminder . I will bookmark this post.

Sep 08, 2014 09:36 AM
Brad Rachielles
CENTURY 21 Peak, Ca BRE# 01489453 - Upland, CA
REALTOR, CDPE, Upland, CA

Good idea Richie. Will give this some thought as not really good at one line job descriptiosns/ resumees/ advertisements.

Sep 08, 2014 09:46 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Gita...always pleasure to have you stop by...thank you

 

WHY BE SAD...CALL BRAD

Hello Brad...Yes to your comment..however here is the chance to modify that belief and make it do what you want...Consider it.. It is as simple as above

Sep 08, 2014 11:04 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Richie, I am enjoying all the entries and your enthusiam for this contest.

Sep 08, 2014 12:39 PM
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Sounds like a fun contest! I have had my tag-line for awhile so will be sure to write a post on it!

Sep 08, 2014 11:08 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

GIRL POWER

Margaret...you bring grace to the contest...Thank you for lending us YOU

Shannon...I want you to be the ruler of all Richmond VA Real Estate

Sep 08, 2014 11:44 PM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

As always I love your style Richie...

Sep 09, 2014 01:11 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Beth...who loves and is loved...thank you for being you

Sep 09, 2014 03:45 AM
Ted Glover
Alderman Classic Realty, LLC - Moultrie, GA
ABR in Moultrie, Georgia 229-854-5422

Good morning Richie, here goes."If You Are At Bat Swing" 

 

Sep 14, 2014 11:56 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Ted...so glad you could make it. Ted, post this at the contest link which you will find under resources and then contests and then SCRATCH THE ITCH WITH RICH  or click away here....then my dear man, you are officially entered..see you there

Sep 15, 2014 12:13 AM