Thanks to the recent frequency and quality of guest posts, I’ve had the pleasure of taking a little time off from shouldering the content on the Tomato. Keeping in stride, we have another treat for you. Todd Carpenter, ubiquitous RE.net participant, and owner and author of the globally appreciated mariah.com (a web 2.0 real estate network of websites), just emailed over this solid piece weighing the value of blogging for Search Engine exposure.
Writing Your Real Estate Blog Primarily to Google is a Squandered Opportunity.
By Todd Carpenter
What’s the difference between a blogging expert and a real estate expert?
Blogging experts may or may not understand how the real estate industry operates. Take, for example the theory forwarded that, for the sake of superior Google search results, bloggers should not write about their community. That instead, they should stick to posts that are only about real estate itself.
You’ll get no argument from me that a real estate blogger should blog about real estate. Blog about your listings. Blog about your open houses. Blog about market conditions. Blog about foreclosures. You’re a real estate agent, of course you should write about real estate.
Blogging this way and you’ll get search engine traffic. However, blogging only about real estate means leaving much of a blog's marketing power at the table.
Some experts scoff at the idea of blogging about the community, or local businesses, or even writing a restaurant review. These topics may not drive in large numbers of web driven leads, but let’s face it, you can BUY Internet leads. You’re not in the Internet leads business. You’re in the real estate business.
Step away from blogging for a minute and think about how successful real estate agents market in the real world.
Referrals are key to driving a successful real estate business. I’ll take one referral from a real live human over a hundred from Google. Referrals from past clients are very powerful, but you can use you’re blog to create a referral stream from people you’ve never worked with before.
...Continued - Where is John going with this?
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Writing Your Real Estate Blog Primarily to Google is a Squandered Opportunity.
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