Here is an infographic that was put out by the California Association of Realtors for all to share. My last two leads I can atrribute to people finding me on social media. one was someone I knew in high school and we had reconnected on Facebook. The other one was a local lead that came up on a community webpage that I had started. I still don't pay for any leads, or do I pay for FB pages. How is your area for social media?
Gary Frimann I've only paid for social media one time and that was for my Trulia Pro designation. It has never garnered me any leads. But what has generated over 143 leads is the Trulia Q/A platform.
Active Rain doesn't generate me any direct leads but I think I've realized a fair amount of Google Juice and SEO and a lot of very good information and knowledge along with some great online friends.
I taught a social media class on Tuesday in my market. It's not very popular here and I really don't think that's going to change even though I tried to share with them.
Thanks for sharing Gary, that's interesting. I have just published my Facebook business page with the strategy of mixing the personal with the professional. As of today running campaign ads to a targeted audience. As of now there is no activity. I am new to social media, so I am checking it out. I appreciate the tip on generating leads on the Trulia Q/A platform.
I thought it was interesting that some can attribute sales and others can't really track a sale to it. While I'm not sure that someone we don't know will jump all over our profile and say "that's my next Realtor", I do think that contstant reminder to our base that we're still an active force in the real estate community is valuable to referrals and return business.
I somewhat agree with Ron's comment (#9). We have an assistant that does our market reports, a portion of our tweeting, and runs our FB business page. Our bread and butter is my personal page. I run that myself because of the level of interaction that is needed.
Chris Webb
Tucson, AZ
Good morning Gary,
Very interesting post and loved reading the comments! I feel you must have a presence in social media! It's keeping your name out there and one extra touch to your sphere and farming area. I'm always told I'm everywhere..it's all in the perception:).
I agree with Tammy, that you should really evaluate your market and also where your market is connected. Here in Tucson We are not a Twitter town, so I encourage agents to spend less time there. We are however connected to California (meaning we see several people relocating from CA) which is Twitter heavy, so I do encourage agents to be on Twitter if they can. It comes down to priorities and how you envision your business.
Gary - While I am active on several of the well known social media sites, and DO try to post items of value, it has garnered very little in the way of solid leads. I don't let that deter me, as it is still good branding and letting people know you are out there and active in the market. I tend to agree with what Phil wrote in post #20 that referrals are king, and quick follow up is vitally important as well. Remember, people want to know "what's in it for me" and not just read how great we all claim to be in our advertising.
This was a very interesting article but I do agree that you need to know your market.
Interesting and informative infographic. One of my buyers explained his frustrations, contract process, and touted me on FB recently. Pretty cool. But you just never know!
Social media works if one is consistent and reaching out to friends. It is a great way to remind people you are in the business.
I agree with some of the folks that mention it really depends on your market and the size of your area you are working. For example in a small town being the local expert can work in your favor
This was a wonderful read, glad I came across it in the archives. Thanks for sharing.
This is a good post and it will hopefully attract some business your way. Good luck selling!
Your posts are always informative and that is appreciated. Keep on posting.
Comments(41)