Does walking payoff for marketing?

Barbara is right, everything does work. But it has to be consistantly used. Good luck and let us know. 

Great ideas...I have been using a similar fridge magnet. I used to use local pro sports schedules, but then I got to thinking that after the season is over they probably throw the schedules away. Lately I've been sending out magnets with things like kitchen recipe measurement conversions (like cups to ounces, etc). I figured something like that they will keep on their fridge forever, if they do end up hanging it up. 

  In addition to the great exercise, you may run into people working in their yard, so you have the opportunity to start a conversation with them. You just have to be sure to keep trying to cover the same neighborhood at least 2 or 3 times per year so your name and picture start to become familiar with the homeowners. 

It never hurts to get a few restaurant coupons on there as well.  Most people love to eat out so will hold on tight to the ad. 

I did an experiment a couple of years with mailers. I did one larger mailer that was very broad based & costly (postage) - I received no return on it, not one phone call. Then I did another mailer that was very small (maybe about 30) and concentrated and received a call from one of those homeowners who was so impressed with the time I took for the specific, detailed information that pertained to him. I think the more personable you can get, the better your chances.

I sell 90% condominiums, so there is no "door-to-door" marketing available. 

And in most of our suburban subdivisions, walking door to door would most likely result in a visit from the local sheriff or police...probably before you got to the end of the neighborhood. Most are all marked with "No Soliciting" signs at the entrance. Some even say "No Trespassing" in that you just walking the neighborhood could be deemed just that and arrested for that. 

Lucky you that you still have this opportunity.

That's a great idea to build a packet of ideas/benefits in the piece. Not just you but other things that are great offers in & of themselves.

Will,

I think you have the perfect "drip" campaign!  Each little "drip" reminds your farming area that Will is their go-to REALTOR!

Kathy Opatka

Excellent marketing tips, yet most agents wouldn't walk a neighborhood for 20 minutes let alone 2 hours but I have and it's good for health and wealth. 

Love your ideas Will ... not only are you making contact, you are in a position to meet some of those sellers (buyers) face-to-face, and to incorporate that into an exercise regime ... BONUS!!!

I think it does work.  Captain Notepad...used to buy many a notepad from them back in the day...maybe that day has arrived again!! Thanks for the great blog and a reminder that what worked then will still work now!!

Will, what great ideas!  People always love receiving things of value.  You  covered many bases.  I love the $2500 in closing costs.  May your pipeline fill in record time!

Maybe throw a pen or two in the mix.  These tend to be used kept, "stolen" by others, etc.  :)  I hope you have a lot of success in your "farming" you've encouraged me to rethink that process too!  Thanks Will.

TO me, it sounds like you have a great system, and are providing some valuable information to your potential clients.

I used to walk but found my time was better spent on the internet.  However, it may work better for you.  There is no one pattern for success.  Let us know how it goes.

If you don't mind door knocking it is a great way to meet the neighbors. I find that it needs to be done consistently so you can be top of mind. Will start again as the weather cools.

This is a great suggestion for prospecting. I'm glad it's working out for you.

That is a very comprehensive plan, Will. Please let us know how it works out.