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Showing your House, not your Home

By
Real Estate Agent with Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com 0480809

Look around your house. Now, take another look and count how many times your eyes move to all the photos of your family sitting on the shelves and hanging on the walls. Did you notice your college degree? I've had buyers not buy houses because they were Longhorns and they saw the Aggie diplomas on the walls, and vice verse. Sounds silly, but it's very true!

 I showed a house this weekend that had stuffed animals EVERYWHERE!  We couldn't get a good feel for the room sizes, and it was quickly crossed off he list.  I emailed the listing agent for feedback, and she thanked me over and over.  She said she has asked them to pack things up, but the kids started crying when she did, so she decided to leave everything out.  She's hoping enough feedback from other agents will convince her to pack.

You want buyers to be as comfortable in your home as possible. Not everyone shares the same religious beliefs so remove some of the non denominational things that might cause discomfort. Please, don't be offended by this suggestion. You're selling a "house" not a "home." I once tried to show a house that had a shrine-type atmosphere around the fireplace. My buyers and I were very uncomfortable and they didn't even want to finish walking the house, and we left.

 Another thing that has made many buyers walk out of houses before were dead animal heads on the walls. Yes, you're a hunter, and that's great... to you. The buyers aren't too fond of seeing eyes watching them walk around and horns up on the walls. Let's take the trophies down and show more wall space.

Again, these are just suggestions. You want people to look at your house, condition and floorplan. You don't want them focusing on your family pictures and your hobbies.

Remember, I work all of North Dallas County and Collin County including Richardson, Plano, Allen, Frisco, Carrollton, Garland, Rowlett, McKinney, etc... my car will take us anywhere you need to go!! 

 ARE YOU PACKED YET?!

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen
It's important to have the seller focused on SELLING, not getting the home shown! Selling means showcased to sell!
Apr 01, 2008 03:07 AM
JDo Doe
Barrington, RI

That is a tough situation - I guess it depends on the age of the children.  I hate to see my son cry but I guess that is better than seeing me cry if I wanted to sell my house and couldnt...that is a hard decision!

Apr 01, 2008 03:07 AM
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate

So true! So true! Soooooo true!

We think that it is very important for the seller to "make an emotional break with THE HOUSE" and understand that their HOME will move with them.  The new buyers will, in turn, bring THEIR HOME into this HOUSE.

This is a point that we try to drive home immediately upon getting the listing contract signed and complete.  We take a moment to have the sellers sit down and take a deep breath because "what we are about to ask you to do may be very emotional for them."  We then proceed to explain how important it is for them "emotionally" and "FINANCIALLY" to make the shift.

"From this moment forward, we want you to begin thinking of this place as nothing more than A HOUSE.  Your goal--our goal--is to get this HOUSE sold as quickly as possible and for as much money as possible so that you can move your HOME on to your next location."

We ask them to 'check' each other that from now on they will call this their HOUSE and start referring to their future location as their HOME.  We explain to them how this transition in their thinking will help them make a better FINANCIAL decision when we get into negotiations because "emotions" almost always cloud good judgement!

Great post, Donna.  Thank you!

Tim

Apr 01, 2008 03:18 AM
Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow
I think some photos are ok, but the diplomas, religious things, orientation, etc... I can see how that might offend people
Apr 01, 2008 03:19 AM
Cathleen Rodgers
North Texas GMAC - Desoto, TX
e-Pro, ASP
This is what I learned from my ASP class and this is what we tell our difficult sellers not wanting to change or take things down- "it is no longer their home it is there house" and to keep reminding them of this. So when they have their house on the market- they are selling a product for a buyer to buy it is not their home the buyer is interested in or their stuff, but the house itself- the product.
Apr 01, 2008 03:21 AM
Patty Carroll
Vancouver, WA

Shame, shame, shame on their listing agent!

We make sure to have our clients get their homes ready to go on the market. This is one of our biggest pet peeves. We take a client into a home that looks like what you are describing and it wastes everyones time because they will not even consider since they can't see it to see if they like it.

Thanks for sharing hopefully agents that do not help their sellers will start to get it.

Patty & Scott Carroll - RE/MAX Equity Group Vancouver WA

Apr 01, 2008 03:22 AM
Sylvia Barry
Coldwell Banker Previews International (#1 Marin_Sonoma_San Francisco_North_Bay) - San Rafael, CA
Marin and Sonoma Real Estate Leading Expert
I worked with one of my friends once - my very first sale, he gave me a break to help me out.  After gently advise him on how to stage his home - had to talk him out of getting a dark brown carpet for this relatively small house because he thought it'd be good for new owners with small children; it took a few tries because this all very personal; he finally told me that he is NOT goiing to remove that unicorn; a lucky symbol for him and his family.  We stopped at that.  The house looked great afterwards :-  
Apr 01, 2008 03:23 AM
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate
No offense intended :-) but I think it is really funny that people would be offended by diplomas or religious items but then ..."people are funny" as someone once said... so by all means, remove those "offensive" items so as not to offend those who, for whatever reason, may be hyper-sensitive or have a bias against anyone who isn't exactly like them.  As for myself, I just think items like that are interesting. 
Apr 01, 2008 03:35 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Gary, Exactly!

Vickie, I completely agree, thanks.

Nathan, From the pictures, they looked about 5 and 7.  They were adopted so the mom feels she needs to spoil them endlessly.  There had to be a FEW thousand stuffed animals.  I don't know how they slept since they were all over the beds too.

Tim, thank you for your well voiced thoughts.  I try to do that as well.

Kim, I allow only ONE photo to be left out, and it usually goes on the nightstand in their bedroom.  No other photos are necessary in the house.

Cathleen, You probably also learned that doing these things up front is much less expensive than a $5k price adjustment later.

Patty & Scott, Especially when the house is all "kid" stuff and the people looking at it don't have kids!

Sylvia, Friends are sometimes the worse... and I happen to know these sellers are friends of the listing agent.  I think I'll send her the link to this blog as more comments come in.  Maybe that will help her sellers pack up their stuff.

Apr 01, 2008 03:35 AM
Jill Wente
Better Homes and Gardens Real Estate | Gary Greene - Spring, TX
Realtor, CRS, MCNE, CHMS
I went on a listing appointment last weekend and the clients / future sellers has a stuffed Dear head on either side of their headboard in the master bedroom. We talked about them taking them down and had to discuss where they could be placed in the home.
Apr 01, 2008 05:55 AM
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!
Yep, those animal heads aren't just a Texas thing (although those adorning your houses are probably bigger than ours in NJ).  Those are delicate issues, and I like approach that Tim and Susan use.  Thanks for the info.
Apr 01, 2008 06:54 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Remember the bennie babies, for awhile they were in every house. But, ditto, remove, pack up and show your house like a model home.
Apr 01, 2008 08:16 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Jill, Did you tell them they could place them in a box in the garage?! LOL

Laura, Thanks for stopping by.

Missy, Yes, this seller had beanie babies in shoe holder thingies hanging from the closet doors.

 

Apr 01, 2008 08:24 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator
Shirley, somehow I just received the email that you made a comment.  You probably think I'm a schmuck for skipping over you... Yes, I also find things like that interesting which makes me mention them, and then my buyers are caught looking at the "things" instead of the house again.  It's a cycle.  As for the diplomas, I won't say what my opinion is so I don't offend a good portion of people, but when it comes to Longhorns and Aggies, even though they're just people too, somehow the school defines who they are and it can make the buyer immediately like or dislike that homeowner without even knowing them.  Darn rivalry!!
Apr 01, 2008 11:13 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Donna, I've seen the Mooseheads, too, but I am amazed how many family photo frames (dozens) are everywhere. The listing agent just didn't advise them I guess.
Apr 01, 2008 11:29 AM
Mina V. Garrey
Commercial Capital Properties - License #01768282 - West Los Angeles, CA
Commercial Capital Properties, Los Angeles, CA
Hey Donna, excellent post. I go through similar situations with some of my tenants, when I have to show the unit. It's scary at times what you see in people's "homes". 
Apr 01, 2008 11:45 AM
Shirley Parks
Sands Realty 210-414-0966 - San Antonio, TX
Broker, 210-414-0966, San Antonio TX Real Estate
Donna, Both my daughters and two step children are Longhorns, my brother and a niece and her husband are Aggies.  So we are a mixed family... LOL.  Our neighbor has one kid at UT Austin and one at A&M and has a sticker on her car "A House Divided" with the two logos.
Apr 01, 2008 03:06 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
I showed a property a couple of weeks ago that had religious shrines throughout the home.  My clients asked, "who died here?"
Apr 01, 2008 04:56 PM
David Saks
Memphis, TN
Broker / Industry Analyst
Hi Donna. Last year we had a client that had converted a bedroom into a dental lab. He had impressions of false teeth nicely lined on stainless steel shelves during the showings, and cases of amalgam stacked neatly nearby. It really gave new meaning to the thought of making clients smile during a showing.
Apr 01, 2008 05:11 PM
Daniel Seider
BTRE Big Trees Real Estate - Arnold, CA
You have to let buyers picture themselves in the home. This is more difficult if personnal items and to much furniture is in a home. Great Blog
Apr 01, 2008 05:22 PM