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The Little Red Book of Selling -- A Must Read!

Have you read this book written by Jeffrey Gitomer yet? If not, I highly recommend you going out and buying a copy today. You can find them for under $14 on sites such as eBay, and Amazon.com. Even people who don't like to read books will find that this is not only an easy read, but it is enjoyable as well. It is an amazing book packed full of sales information. I have read a lot of sales and networking books, but this one has to be my favorite. He cuts to the chase, with his in your face approach and down to earth manner he uses to convey his points. This "Little Red Book" has more USEFUL information in it than other big, longwinded sales books, and this book is fluff-free. He has a series of "Little Books" all different colors and I have a few on the way to me right now!

Currently I am in the process of reading it for a second time. I can tell you after I am done with the 2nd time around I am going to read it again! I have already picked up things that I had forgotten while reading it the first time. AMAZING READ. Also you can go to http://www.gitomer.com/ can subscribe to his "Sales Caffeine" which is a weekly newsletter that touches on sales, Q&A, highlights a books etc. I am signed up for it and look forward every Tuesday to coming in and opening up my email to read it. It is pretty in your face with marketing, but if ignore that and read the text of the newsletter you will gain valuable tips every week!

For the people that haven't read this, THIS IS A MUST READ!

For the people that have read this, what did you think?

"Every salesperson learns "how to sell." And every salesperson learns the wrong thing. People don't like to be sold, but they love to buy." THIS IS THE FIRST LINE OF THE BOOK. From the beginning you know this is going to be a little different than most sales books.

Posted by Spokane Home Loan -- Casey Brischle -- Mortgage Professional on 04/01/2008 11:31 AM

Comments (25)

sales, mortgage, real estate, spokane mortgage, spokane real estate, motivational

Post is included in group: Realtors®
Post is included in group: Mortgages
Post is included in group: The Art Of Marketing You
Post is included in group: All About Mortgages/Mortgage Networking
Post is included in group: Active Rain recommended books

25 Comments on The Little Red Book of Selling -- A Must Read!

Thanks for the tip, I will get it. I also suggest "Purple Cow" by Seth Godin.

04/01/2008 11:35 AM

by Mike Elliott, Keller Williams Realty

This is a great book and I hope it works for you as is has worked for me.

04/01/2008 11:36 AM

by Summit Realty Group, Inc.

Jeff has some of the best training on the market. You can always sign up for email updates on his web iste

Thanks for the post

Tony

04/01/2008 11:42 AM

by Tony Grego with AmeriSave

Mike - Thanks for the tip, i will check out Seth's book!

John - Thanks for the note! I love this book! Best deal I have ever gotten!

Tony - I am signed up! I love the Sales Caffeine on Tuesdays!

04/01/2008 11:48 AM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

Always love book endorsements.

04/01/2008 11:50 AM

by Chadd Ciccarelli (The Orange County Register)

This looks like a very interesting book. Thanks for bringing it to our attention! :)

04/01/2008 11:52 AM

by Debi Ernst, Real Estate Broker/Agent (Ryco Realty Group)

Thats sounds great. Will get this book. As Debi said it could be interesting.

Casey, check this out, I've discovered an amazing NEW way to very quickly and easily drive your blog traffic and readership exponentially. In fact, I've posted a video on how to do this on my blog. Click here to watch this video on how to blast your blog traffic and readership in hyperdrive straight through the stratosphere. Good Luck with it - Sash

04/01/2008 12:17 PM

by Sasha Miletic - Windsor Real Estate (RE/MAX Preferred Realty Ltd.)

Chadd -- You will not be disappointed!

Debi -- Ditto Chad :)

Sasha -- I will check that out. Thanks for the heads up!

04/01/2008 12:23 PM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

Hi Casey - That is a wonderful book, and I have a copy right on the bookshelf in my office. I actually gave them out to all of the LOs that worked here about 18 months ago. Unfortunately, I don't think too many of them read it cover-to-cover as I now have far more books than LOs.

04/01/2008 05:27 PM

by PTBAC

Casey I love books like this. Thanks for the tip were going to get it.

04/01/2008 05:46 PM

by Jason & Deanna Long Breckenridge Real Estate (The Long Group)

Steven - I hope the times change for you! You're right though, this book is wonderful!

Jason & Deanna - I know you will get a lot out of it!

04/02/2008 09:46 AM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

Casey, it is indeed a great book. I've read almost all of Gitomer's books and am now working on his Little Platinum Book of Cha Ching! Several years ago I had the opportunity to see his live seminar -- amazing!

04/03/2008 08:00 AM

by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance)

Looks like it could be a good book Casey. Check out my group Active Rain recommended books when you get a chance. This would be a great post there!

04/03/2008 08:42 AM

by Bill Somerset, Realtor, Your Dover NH Real estate agent (Century21 Central Falls Realty)

Brian -- I got more of his boks on order. Hope they are as good as the red book!

Bill -- thanks for the insight. I am definitely joining your group. thank you!

04/03/2008 10:21 AM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

Casey ~ I have seen this book at Barnes & Noble, and wondered if it would be valuable. I need to order some books from Amazon.com soon, so I'll add it to the list. Thanks for the information.

04/14/2008 07:48 PM

by Darleen McCullen, Broker-Raleigh, NC Real Estate (Keller Williams Realty - www.darleenmc.com)

I havent read that book yet but I will check into it, thanks for the info---Bart

04/14/2008 07:50 PM

by BART WHITMORE REAL ESTATE CONSULTANT (THE REALTY MARKETPLACE)

Darleen and Bart -- Best $14 I have ever spent.

04/15/2008 12:07 PM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

I've just started the book and so far so good. I do like the fact that it's small so you can carry it around.

04/27/2008 11:30 AM

by Nancy Pav (Long & Foster)

Thanks for the tip. I will put it on my reading list.

05/20/2008 06:41 AM

by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)

great read, love the book, insightful information in it.

05/20/2008 09:40 AM

by Bryan Flynn Central Mass and Worcester Mortgages (Wells Fargo Home Mortgage)

I have been trying to get a copy for awhile. Everytime I bid on one on ebay I get outbid! Popular book! Looking forward to reading.

05/20/2008 10:17 AM

by Melissa Sall ~ Belmont County ~ Ohio ~ Realtor (RE/MAX Team Experts - Barnesville)

Nancy - Great read huh? I learned a lot.

Gita - You won't regret it! Promise!

Bryan - Thanks for stopping by. Great read for sure!

Melissa - Try Amazon. Often they have then there for as cheap or cheaper than you can get them on ebay. And the best part? No bidding! Good luck!

05/20/2008 01:12 PM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

I love to carry a book to read when there is a minute. I will give this one a try. Thanks

07/30/2008 01:59 PM

by Carol Judd , Vernal Utah Real Estate (Century 21 Dart Realty)

I am going to have to buy this book, I browsed through it the other morning while Darcy was doing some school shopping it certainly looks like a great asset in our business, or in any sales business!

08/14/2008 12:21 AM

by Tony & Darcy Cannon - The C Team (ERA Realty Center)

Carol - It is small enough to carry around comfotably. Totally worth it!

Tony - The nice thing about the book is there is no "Fluff" just a bunch of straight forward information and it is very valuable.

08/14/2008 10:58 AM

by Spokane Home Loan -- Casey Brischle -- Mortgage Professional (Bank of Whitman)

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