Weekly newsletters are a worthwhile way to stay in contact with past clients and to keep in touch with contacts made at Open Houses, Real Estate offices, etc. Especially since Staging is relatively new, a newsletter serves as an informative venue to help explain the concept and benefits of Staging. A weekly newsletter is both a marketing and educational tool. Someday I hope to have my very own.
However, a weekly newsletter requires a large time commitment. An effective alternative is to contribute articles for newsletters of local Realtors, Mortgage Companies and other Real Estate Industry professionals. I did just that for Jim Lisi of Shorewood Realtors. Here is the Staging article I wrote for him. (I'm having trouble figuring out how to link his newsletter because it is via email, not on the internet. Any suggestions here would be helpful. Thanks)
Using Home Staging to Show and Sell
Home Staging is an important marketing tool to help sell your house faster and for the most money. Home Staging means preparing your property so it shows at it's full potential and attracts the most buyers. A Staged house outshines the competition.
Here are some important Home Staging tips:
1. Get Your Mind Right. Home sellers need to detach themselves from their house. It needs to be viewed not as their home, but as a valuable asset to be marketed and sold quickly and at premium value. Look at your house through the eyes of potential buyers- is it overcrowded, are there maintenance issues that you have come to overlook? Only by looking at your house objectively is it possible to see what needs to be done to prepare it for showing.
2. Pack It Up. Before you put your house on the market is the right time to begin packing. By packing early you not only clear clutter and help your house show better, you also help yourself make your upcoming move much easier.
3. The White Glove Test. Houses on the market need to be spotless clean. Hiring a professional to scour every nook and cranny is highly recommended. Buyers want to see clean, fresh smelling houses.
4. Pretty on the Outside. Curb appeal attracts buyers. When your house looks great on the outside, buyers will be excited to see how it looks on the inside.
5. When Less really is Less. The majority of home buyers cannot see beyond what is there, or not there, in the case of vacant houses. By Staging empty properties, they show like model homes and buyers can easily envision themselves living there.
You may want to consider a professional Home Stager to guide you through this sometimes overwhelming process and ensure that your house is in show-condition and ready to command top dollar.
by Gina Dougherty, FusionDesignConsulting.com