Special offer

It Is That Simple…

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

"… whoever is avail to show what we want today is who will show it. That simple".

This was the text message on my phone, when I asked Jennifer (name changed), who contacted me, why she also contacted other agents. I do not know who they were, but it is irrelevant, as Jennifer was not looking for a good agent, she was looking for a door opener.

When I read “That simple”, I imagined Jennifer smiling.

If I were a newbie, I would get upset. But I am an “oldie”, so I didn’t. I specialize in condos and condo-hotels. I know something about Daytona area condos, probably more than many of the callers and even many of the agents. I know what callers do not know and what may hurt them, or may benefit them. But sometimes all they want is for someone to open a door…

Jennifer, if all I need to get a commission would be opening the magic door, life couldn't be easier. Money-wise this could be a fine scenario for the agent.

 

But what is in it for you, the buyer?

 

Do you seriously think that opening doors is all you need?

You said you were looking for something right on the ocean, modern, move-in ready and where you did not need to do anything. And that your budget was $250K.

Hmm, how can I nicely tell you that in that price range you are looking at 30-40 year old condos, and none of the units there are modern in the true sense of the word? I am afraid, you are not even in the ballpark...

Condos like you described do exist, but not with the $250,000 price tag. It is closer to $360,000 and up. However, no matter what the price is, you got to be careful. Remodeling is often done on the cheap.

Yes, you can create the impression to cover sloppiness and shortcuts. And yes, guys do it. Sometimes it’s called creating the wow factor. Some of those condos were bought at foreclosure auctions by investors, fixed and flipped. And the key is not to outspend yourself out of profit.

Does anyone do it with better materials and craftsmanship? Yes. But to do it with better materials and with good craftsmanship, it costs significantly more. And they have a much higher price tag because of it. We at Daytona Condo Realty buy for investors, then we do the remodeling with high quality materials, and good craftsmanship. Not that we do the construction, we have an excellent experienced and reputable GC, we work with the architect and designer. They really help us. But these are our babies first and foremost.

We are finishing one condo exactly like you described right now (no photos yet). Direct oceanfront with breathtaking views, high-quality materials, Italian doors, Toto washlet, Italian tile, gorgeous kitchen, light fixtures to die for, etc… Not the stuff from Home Depot or Lowe’s. But the price tag will probably be $360,000. 
Here are two samples of our remodels.

2 bedroom Unit in Royal AtlanticRoyal_Atlantic1

 

Oceans_Six in Daytona Beach ShoresOceans_Six in Daytona Beach ShoresThe difference between the cheap remodeling and good one is very significant. Cheap is done for $25K-$30K. We spend $85K-$90K, and this is with discounts so dramatic, you would have your jaw dropped.

I do not even want in this blog post to go into other issues with condos, and there are always issues. It is unlikely you know them. It is highly unlikely that many licensed agents know them. What are the chances that your door opener has any idea about condos? I am not even talking about hidden issues, which may come out later and not always as a pleasant surprise…

But you do not need to know any of it, don’t you, Jennifer? All you need is an agent to come and open the door.

Yeah, this would be the lucky door for the agent, not necessarily for you. For you it might be a full of surprises door to Pandora’s box, and yet you do not need a knowledgeable condo agent in your corner. You need the door opener…

Funny, you do not pay the commission, whether it is an agent-opener, or a condo guru. But all you need is a can door opener. That simple…

Well, I hate to break it to you, but opening the door is not yet even real estate. Like in sex, a kiss is not the orgasm. Even if you think that in are in it up to your ears :)

I truly believe that experienced knowledgeable agent specializing in condos on the beachside is buyers' biggest asset. Not the door opener.

That simple, Jennifer.

Daytona Condo Realty LLC specializes in condos and condo-hotels in Daytona Beach Area. Call me 386-405-4408 or visit our website at www.Daytona-Condos.com

 

Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

These condos are absolutely beautiful Jon. They must be going for a premium these days.

Sep 25, 2014 08:12 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tom - they are. And for Daytona with lower prices than in many other areas of Florida, these prices are at premium level.

Sep 25, 2014 08:24 AM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

Beautiful condos.  And if you find the magic commission generating door opener job, be sure to post here first so I know when I can start my door opening business in Atlanta!  I can't wait!

Sep 25, 2014 08:57 AM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

I'm sure Jennifer will find a door opener, his name just won't be Jon! And that is really, really too bad for her.

Sep 25, 2014 10:25 AM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

Jon, a nice read today that you shared. Great information that can be used by everyone.

Sep 25, 2014 01:16 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Jenna - thank you. It is a product of love, for sure. There is some time so much frustration in the process, that you want to stop and not do it anymore, but after all it is very rewarding, and I do not mean just financially...

Sep 25, 2014 02:00 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Andrea - but we usually do not feel the loss if we do not know about it. :)

Sep 25, 2014 02:01 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Thank you, Winston...

Sep 25, 2014 02:01 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Jon,

OMG this open letter to Jennifer (name changed) is awesome! I hope Jennifer gets a chance to read it..she will learn something. However my guess is she is feeling pretty smug because she probably found a "door opener" and doesn't know what to do once she got inside!

Sep 26, 2014 08:56 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Jon, I only have a second to comment, as I'm heading out the door to open some condos for Jennifer!

Sep 26, 2014 10:16 PM
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

I have had similar experiences here in the U.S. Virgin Islands. People have a set budget that come with expectations, location and amenities that end being unavailable at the price they are seeking. You are also correct that often when you do find something in the price range given it will more than likely fall way short of what the client desires or comes with unpleasant surprises not mentioned up front.

Oct 01, 2014 02:00 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

You hit the nail on the head with this one Jon. Pitch perfect and illustrates exactly why buyers should be choosing their agent rather than working with the agent who's prepared to open the door at a moment's notice.  

Beautiful photos too. Stunning. 

Oct 03, 2014 03:03 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Dorie - I do not hold high hopes for Jennifer. I am puzzled by this, of course. It is like I would go to my cardiologist, and instead of asking his opinion, I would be dictating him wich procedure to do.

Oct 05, 2014 04:15 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Gabe - how was your showing? :)

Oct 05, 2014 04:15 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tanya - I am sure this is absolutely not a unique situation.

Oct 05, 2014 04:16 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Thank you, Denise. And it is so difficult to convey.

Oct 05, 2014 04:50 AM
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

For selling Daytona paradise at Heavenly good Florida prices contact Jon Zolsky at (386) 255-5355.

Oct 08, 2014 12:58 AM