There are so many different types of commission splits out there today.  I get emails all the time.  Ive even seen commission splits stating 110%.   You mean, I sign on and someone will pay me more than I make?  Someone will actually pay me more money than Im worth?  Wow.   Than you see the commission splits that state 100% than you have all of these fees.   You also see 80...70...65...50..30...and 25 splits.

 So which splits kill your profitability?

 Its the ones that offer 100%.    Yes, I own my own brokerage, but I didnt do it for the 100% split.  And frankly, my split definitely isnt 100%....its way down on that totem pole.

 You tell me what is the better split?

100% split....and I make 34k a year and pay all of my own expenses, marketing etc.

25% split...and I make 82k a year and dont have any expenses at all.

 I met an agent who left the lower split thinking a higher split was better.  He went to the 100% split....he ended up not making any money and went dead broke. 

 What is the better split?    Its what brings you the best results!  The commission splits that kill your profitability are the ones that look attractive in the front end.....but really kill you in the back end.     Its just like for sale by owners thinking they might make 100% of their money by selling without a Realtor...when in reality, we know they will make more money by using a Realtor.  For sale by owners arent the only ones who run into this too.  Lenders do this.  NO closing costs....but their money is made in the back end.

 Dont get caught up in Front End Promises....Focus on the overall results and you will increase profitability. 

 

9 Comments on Commission Splits that KILL your Profitability.

With the market as slow as it is right now, it is best to keep your monthly overhead low.  Monthly fees are tough to pay each month. 

04/01/2008 07:42 PM by Rob Arnold, Florida Realtor / Investor (Sand Dollar Realty Group, Inc.)


Dave,  I have to agree that some times it is nice to get you split and let someone else take care of the bills.  I prefer a simple split though.  Filling out some of the paperwork to get paid iswith some companies can be ridiculous.

04/01/2008 08:40 PM by Jimmy McCall~Clarksville's Mortgage Consultant (Legacy Mortgage Services, Inc. ~ Clarksville, Tennessee)


Dave, I left a RE/MAX to start my own company and since I work out of a home office my overhead is really low.  It was a huge raise for me.

04/01/2008 10:29 PM by Marchel Peterson Spring TX Real Estate E-Pro ABR (Results Realty)


Those monthly fees and transaction fees that you end up paying to big brokerages end up making your split around 25% anyway. Why not start at 25% and not have to pay those monthly fees when you don't have any income. Great post and thought

04/02/2008 03:08 PM by Joe Martin (Robison & Co. Real Estate)


25%? You have got to be kidding.. How do you make $82000 at 25%? At let's say $200,000 average sale times 2.5 percent commission times 25% equals $1250 per transaction.  You would have to sell 75 homes a year. The least I ever hear was a 50-50 split with a 6 percent marketing fee. I do agree however with the so called 100 percent and then pay all your expenses.

04/02/2008 04:50 PM by Linda Tremblay, Bucks County Real Estate (Long & Foster Real Estate, Inc, PA License #AB065488)


Interesting post.  I currently work for a company that gives 100%, less franchise fees and a transaction fee; but all expenses are mine.   I work out of my home office, so overhead is fairly low; but sometimes I wonder if it's the right business model for me.   You definitely gave me some things to think about.

04/02/2008 05:35 PM by Colorado Springs Real Estate Blog - Kathy Torline - Nordstrom (Prudential Professional REALTORS)


Well I think alot of it has to do with how much your montly fee is and your expenses are, Plus how many homes do you have to sale to make it profitable---Bart

04/02/2008 06:31 PM by BART WHITMORE REAL ESTATE CONSULTANT (THE REALTY MARKETPLACE)


Teri, yes, it does cause you to think.  I know of people making almost 180k a year on that split.  The key is not to focus on your split...but to focus on your result of the split.  :)

04/02/2008 06:36 PM by Utah Dave and Utah Homes for Sale (Robison & Company Real Estate)


It all depends on where you want to be as the boss of your own future. The split not the thing your path to your sucess is the thing and it isn't always more money it may be more value.

04/03/2008 06:03 PM by Dana Thompson (Homestead Realtors)


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Real Estate Agent: Utah Dave and Utah Homes for Sale (Robison & Company Real Estate)
Utah Dave and Utah Homes for Sale
South Jordan, UT
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Robison & Company Real Estate

Office Phone: (801) 566-7800
Cell Phone: (801) 809-5300
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Realtor, Utah Real Estate Specialist! Utah Dave specializes in assisting people buy and sell residential homes in the Salt Lake Area. If he doesnt specialize in it, he knows someone that does! (Thats why his friends nicknamed him Utah Dave.)

Kahuna Rainmaking - Secrets to building an Industry Leading Real Estate Career/Team! Dave also coaches real estate agents the 3 secrets and 7 steps to building a real estate team/career. These steps took Dave from 20k in commissions to $1 Million in just 3 years.

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