And now the last part.
This is part ten of a ten aprt series on how to increase your website rankings on Google. That being said, there are tons of things webmasters can do to help their sites perform better in search, so this list is not by a long shot finished. It is, though, what I think are the top ten strategies for better search engine-and by "search engine" I mean "Google" - placement.
10. Don't Forget Humans
This is so important, it probably should be higher up on the list. There's an art to designing a site that is friendly to both Google crawlers and the people you ultimately want to convert. Without people, what's the point? So first design for them, and then tweak to please the spiders, not the other way around. Jakob Nielsen is a usability guru you'll want to check out. He's been telling people how make user-centric websites since web directories were still phonebooks-you know, on paper.
body {width:950px;
margin:auto;
background-color:#C3D9FF;
}
#header, #footer {background-color:#356D9E;}
#header {background-color:#fff;
padding-bottom:60px;
margin-top:30px;
padding-top:100px;
background:#C3D9FF url(http://www.ezriderhomeinspections.com/images/ezrider-logo-new-web-1.png) no-repeat scroll 0px 0px;
border:0px;
margin-top:0px;
}
.footerText {color:#ffffff;
}
td {background:#ffffff}
#footer td {background:transparent!important;}
.site_button {border:0px; background:url(http://www.ezriderhomeinspections.com/images/arbutton.gif);
height:60px;
width:180px;
padding-top:10px;}
#logo {position:relative;
top:-10px;
left:330px;
width:950px;}
#member_count {display:none;}
.nav {padding:4px;0px!important;
text-align:center!important;
background:#356D9E;
width:930px;
border:1px solid #2f4165!important;
margin-left:5px; }
h2 {
color:#356D9E!important;
font-family:Trebuchet MS,Arial,Helvetica,sans-serif;
font-size:24px!important;
font-size-adjust:none;
font-stretch:normal;
font-style:normal;
font-variant:normal;
font-weight:normal;
letter-spacing:0pt;
line-height:24px;
margin:9pt 0pt 0px;
padding:6px 0pt 0px;
}
h3 {
color:#356D9E!important;
font-family:Trebuchet MS,Arial,Helvetica,sans-serif;
font-size:20px!important;
font-size-adjust:none;
font-stretch:normal;
font-style:normal;
font-variant:normal;
font-weight:normal;
letter-spacing:0pt;
line-height:24px;
margin:9pt 0pt 0px;
padding:6px 0pt 0px;
}
a {
color:#356D9E;
text-decoration:underline; }
p{ margin-top:2px!important;}
a:hover {
color:#ffffff;
text-decoration:none;
background:#356D9E;
border 1px solid #DDA603 }
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tThank for this series... I'll check out Jakob, and see what he has to say.
Jeff Lund
Five Star Real Estate