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Advertising with social media? See where your prospects hang out.

By
Services for Real Estate Pros with Marte Cliff Copywriting

Who searches on line for homes most often? Is it men or women. 

Who is most likely to visit their social media sites and notice you or your homes for sale posts? Is it men or women? 

I don't know the answer to that, and you might not know either, but Neil Patel, of Quick Sprout, recently did a study to see which social networking sites were used most by men and by women. His findings might help you decide where best to spend your social networking time.

Comments(35)

Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Shows women are more the visual I think. Interesting infographic.

Oct 01, 2014 07:10 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Lyn - It is. I wonder how he did all that research. 

Oct 01, 2014 08:05 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I have to say I was surprised by the statistics.  Especially about Google ...

Oct 01, 2014 02:35 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Diana - It shouldn't surprise me, but I'm surprised at how many use Facebook. 

Oct 01, 2014 03:20 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Marte, will have to come back when I can visit longer and ponder the findings. Thanks for the post. Enjoy your day! 

Oct 01, 2014 07:54 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I suspect that what people use depends on the ease with which one can participate.

Each barrier one must get through to participate decreases the number dramatically.  Which should be a lesson to providers but, not surprising is not. 

Oct 01, 2014 08:12 PM
Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

This is one of the best social media posts I have ever seen! Well done and thank you for sharing.

Oct 02, 2014 01:32 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wayne - A good day to you too.

Lenn - I hadn't thought about that, but I expect you're right. The same could be said for some agent's blogs. If I have to go find my user name and password to sign in and comment, I just don't bother. 

Liane - Thank you. Neil studies these things every day, so it's no surprise that he'd create a good infographic. 

Oct 02, 2014 02:22 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

Interesting information. Seems to me women would use sites, more often, that are more relational. Have a great day

Oct 03, 2014 12:01 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'm surprised at some of the stats posted here. Definitely worth a closer study.

Oct 03, 2014 02:06 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Doug Dawes It would appear so. 

Tammie White - I do wonder how he got his statistics, but some of it makes sense. Only business people are probably on LinkedIn, and nearly everyone I know who raves about Pinterest is artsy-craftsy. 

I only wonder what they mean by "use" because I have a Facebook account but seldom go there. I'm surprised about You Tube, because so many people say "everyone" loves videos. 

Oct 03, 2014 02:43 PM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Hi Marte
Just an FYI that whatever you posted isn't coming across on on my mobile phone. I'll check back on PC later ;)

Oct 04, 2014 04:16 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

M.C. Dwyer Maybe it's too large? I don't know much about making things mobile friendly. I used the imbed link he provided, and that didn't work on AR, so just did the image. 

Oct 04, 2014 04:29 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Those are some interesting numbers.  google plus is more Techie and I suspect that is why it is heavy duty guy territory.  I know I am a Pig!  :)  But guys do tend to be more into that I think.

Oct 09, 2014 10:48 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gene Riemenschneider Men and women are different - it's a fact of life, and I for one think it's a good thing. 

Oct 09, 2014 11:54 AM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

 Love this infographic Marte.  In the social media classes I teach I have been stressing certain things and this will help get my point across.  I think I will direct them to this blog in my next class.  Thanks for sharing!

Oct 11, 2014 04:32 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Debbie Walsh Neil offers a wealth of information about social media - you might really enjoy following his daily messages. 

Oct 11, 2014 08:09 AM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Thanks Marte!!

Oct 12, 2014 12:23 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You're welcome Debbie. Thanks for stopping by! 

Oct 12, 2014 12:47 AM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

I think going back and reading some of Active Rains best Archives  likes this one should be shared again.

Mar 26, 2015 12:22 PM