Real Estate-105
How Do I Look?
Years ago while attending a seminar, a keynote speaker was giving a talk on grooming and dressing appropriately. She stressed that while one didn’t necessarily require expensive clothes, the clothes that you did have, absolutely needed to be spotless and ironed. (Coordinated would be a bonus).
What works for me on a day to day basis is wearing the same outfit always.
(That sounded not quite right; what I meant to say is…)
I have 3 blue blazers, (all identical), 7 pairs of Grey slacks, (all identical), 3 pairs of expensive black slip-on shoes, (all identical) and 9 light Grey shirts with my company’s logo stitched on the breast pocket. (Yes, you guessed it-all identical). This is set off with a burgundy tie. (I have 7 of those-again, all identical). You get the idea; I don’t have to think about what I’m going to wear that day. Oh, and the slip-on shoes are essential if you’re previewing or showing a lot of homes. The expensive part reflects well-fitted shoes with good support. (I spend a lot of time on my feet).
This outfit works whether I’m selling a condo or a million dollar property. It looks professional and I’ve had many positive comments on it.
I vary this a little when I’m showing or selling acreages or farms. What works here for me is good quality boot-cut denims, western boots, the same embroidered shirt and a Harris tweed jacket. (No tie). I never, under any circumstances, wear running shoes, flip-flops or sandals if I’m any where near doing real estate business.
Monday morning I have a standing appointment to have my car detailed. While that’s being done I get a “tune-up” on my hair and a manicure. Believe me, this pays off. People notice a dirty car, scuffed shoes, scruffy hair that needs a trim and nails. When signing contracts or going over paperwork, clients are looking at your nails all the time.
Having said all that, we have one guy in the industry here who writes million dollar deals while wearing shorts and sandals. Go figure.
Whatever floats your boat I guess.
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