Are
you in Prison?
What
do I mean by that?
When a person
is in prison, they are locked up, confined to
limited quarters, food, water, cigarettes, day to day, same o same o,
basically
survival.
We can also be
in prison even though we are FREE. Are you
depending on the same o same techniques, the daily grind, confined by
our own
thoughts and the same way of doing business?
Rich Jacobson proposed
the
question in a post about Seth Godins book, the Purple Cow a
few weeks back.
It actually didn’t get as many comments as I thought it
would. Perhaps we just
don’t know what “remarkable” would be in
our business so we passed it by.
I did a TEAM
exercise with my TEAM, and asked
“What can we
do that is Remarkable?”
Silence……………………
An opportunity came up the
other day, for the Missy
Caulk
TEAM to be the sole sponsor of the University of Michigan Spring Game.
That is where the Michigan Wolverines play each other in the Maize vs Blue Game.
This
year it has to be played at Saline High School
as the “Big
House” is all torn up around the stadium as they
install those new luxury
seats.
Typically the
Spring game, draws a crowd of around 20,000
people. But, this year because of the new head football coach Rich
Rodrigues, they were
expecting more. Everyone wants to see this "spread offense" in action.
The first
thing out of my mouth was, “No”, too much money.
Which was quickly over ruled by my daughter:
“Mom,
we would be the sole sponsor. People from all over Michigan are
going to
come. We would get 50 30 sec radio spots the week before, four spots
during the
game and a live interview during the game.”
Stop, look,
listen….
Think outside the box….
I was being
imprisoned by my 13 years experience. Doing the
same o same o. I needed to listen. The game will be broadcast my WTKA radio in Ann Arbor the
Unofficial Talk Radio Station in
Ann
Arbor. There
will be a lot of people listening the week before and during the game.
Saline
only can seat 10,000 folks, security will be tight, so why not??
Today we are
meeting with the station to do the commercials.
My daughter who is the football addict will get to do the live
interviews and
sit in the press box as she knows football as well as any guy.
(((snicker)))
So out of the
box, into the unknown, trying something
remarkable, being set FREE from the prison of my thoughts, from the
same o same o.
Wish us luck
with this new marketing idea.
Go
Blue….
Go
Maize....
Posted by 
Hi Missy. Congrats. It's a big markting idea. Bold. Too bad Aaron Pryor won't be playing for the maize and blue!:)
Ken