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Is Instant Gratification Necessary or Good?

By
Services for Real Estate Pros with Marte Cliff Copywriting

One of today's featured posts told about the results of the NAR survey - saying that 49% of homebuyers who contact an agent expect an immediate response.

Who taught them that? bratty kid who wants instant attention

Was it over indulgent parents who jumped every time their 3 year old whined - and let them continue that behavior through their childhood? I'd really love to know the age range of folks who gave that response. 

I have a puppy who demands instant attention. You'd hope that anyone old enough to purchase a home could behave with more sense than a puppy or a bratty child. 

Is it a sense of entitlement that makes them think you should drop everything when they call, email, or text? 

In my opinion, it would be totally inappropriate to interrupt a showing or a listing presentation to respond to an inquiry - or even to respond to a current client. 

Do these folks really believe that THEY are your only concern? And if so, why are they working with such an unpopular agent? 

Is your own marketing to blame? Agents who advertise 24/7 response really are asking to be treated rudely. 

I understand expecting someone to answer when you call a place of business - during business hours. I get just as annoyed as anyone else when I'm put on hold or asked to leave a message. I get even more annoyed when that message gets no response and a day or two passes. 

But a real estate agent is not a place of business. He or she is one individual. And from what I've seen of the "spoiled and entitled," they wouldn't be satisfied by a secretary or an assistant answering the phone. They want their agent. Right NOW.

The survey showed that another 29% expect a response within 30 minutes. 16% are OK if you respond within an hour. These people have a little more sense. 

I think it's up to you to set the expectations with your own clients. They certainly should understand that if you don't take calls from others when you're with them, you can't take calls from them when you're with others. 

As for the leads... Yes, respond immediately if you aren't otherwise occupied. If you don't, many of them will keep trying until they find someone who does. 

But don't alienate a current client in the hope of landing "just one more."

And as for running out to show a home to a total stranger ... recent news has shown you what a poor idea that is. Please stay safe. Just don't do it. 

 

Image courtesy of Clare Bloomfield |freedigitalphotos.net

Comments(47)

Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Marte~ We've created this "monster" with all the methods of "instant communication". Before cell phones, we were able to wait and it was perfectly reasonable.

Oct 09, 2014 01:31 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Donna Foerster The first office I worked in back in 1985 had no secretary - so when we went out we put a note on the door. We had an answering machine but VERY few people left messages. They just waited and either came back or called later.

We didn't advertise our home phone numbers, so only clients with a transaction in progress called us at home at night... so much different from what you're dealing with today. 

Oct 09, 2014 01:41 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Marte,

My expectations are what I find reasonable: 48 hours. It still took me 7 agents to place a referral recently. That is a little worrisome.

Oct 09, 2014 01:52 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Dorte - You have more patience than I do. I expect a same-day reply. I know what you mean about trying to find someone. When I let my license go and then my son decided to buy a house we contacted at least a dozen agents before we found one who was willing to work. 

Oct 09, 2014 03:09 PM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

I especially liked Chris Ann's comment, #23. Professionals set the stage, tone and expectations, terms and conditions to achieve the goals and objectives of their clients, who must be cooperative and reasonable in the pursuit of their endeavors.

Oct 09, 2014 03:46 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kimo Jarrett The problem, as I see it, is that you're competing with agents who will do ANYTHING to get another listing or another buyer. The only way to counteract it is to develop such a sound reputation that wise clients are willing to wait a little while. 

Oct 09, 2014 03:58 PM
Penny Stevenson
Chestatee Real Estate - Dahlonega, GA

Such an entitled society... Agree with other poster's you have to give your clients set expectations of what you are agreeing to do for them and when...I for one am typically available by cell...but if you call when I am at church or with family, then the phone is off and I will get back in touch as soon as possible. I have not had any issues.

Excllent post and very thought provoking to read what others in other areas have experienced.

Oct 10, 2014 12:12 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Penny Stevenson I really think people have a little more respect for you when you set some boundaries. That works with current clients, but then there are those potential clients - do you jump when they call or take the chance that they'll move on to someone else? 

Oct 10, 2014 02:28 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

This is one of the best posts I have read in awhile!  Unfortunately we live in a "I want it now" world.  I remember getting a call from an agent that found me on ActiveRain who was wanting to refer out a buyer.  I missed the call as I was on the other  line with a client so the agent left me a voice message.  I called her back within 15 minutes and she said she had already reached another agent and referred the buyer out since I didn't answer when she called she wasn't sure if I would return her call or not.  I was totally shocked she didn't even give me a decent timeframe to call back.

Oct 10, 2014 02:33 AM
Penny Stevenson
Chestatee Real Estate - Dahlonega, GA

What is the saying...Your lack of planning does not constitute an emergency for me. The potential client that demands you jump usually turns out to be a tire kicker...at least in my experience. 

So ~ No Thanks!

Oct 10, 2014 03:43 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Penny Stevenson I expect many here would agree with that. They're out having fun and want to look at houses. 

Terry McCarley I think part of that problem is the fact that so many agents (and people in other businesses) don't return calls. I do think someone should give you a half hour, though!

When my son's tenant had a plumbing emergency I called our plumber of choice - and then waited for an hour before I called someone else. The first one did call back, but it was 2 days later. There went that 24/7 emergency service! 

Oct 10, 2014 04:06 AM
Justin Peck
Miller Real Estate - Hastings, MI

There are times when we can not be instant! If you have built a great sphere, are known for being a fantastic agent, then those who want your services WILL wait. The ones that don't are just too blind to see you work with more than one client. They will go elsewhere and its probably better they do anyway!

Oct 10, 2014 07:03 AM
Patrick Willard
Rio Rancho, NM

Just a few weeks ago I had a lady call. She wanted to "see some houses today". I asked if she'd been pre-qualified and what her price range was. She got very nasty and said "that is none of your business" and if I didn't want to show her houses she'd call someone else.

Good bye and good riddance. People like this have no respect for your time. They'll call another agent anytime they can't reach you, go to builders and FSBOs without you and generally waste your time. The odds of actually making a sale with one is slim and it'll be a nightnare all the way to closing if you do.

Oct 10, 2014 07:31 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Justin Peck I think the ones who want an instant response are Internet leads - which could be good, or not. 

Patrick Willard I haven't been an agent for some years, but I do remember those who believed that whether they could buy or not was none of your business. I think that probably meant the answer was no. They couldn't buy a house, they just wanted to see them! 

Oct 10, 2014 11:33 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Excellent post, Martae.  I also agree that the Internet is largely responsible for our desire to have instant gratification. The Internet has made a lot of people mean and selfish...and much more!

Oct 10, 2014 01:04 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Rebecca Gaujot, Realtor® I hadn't thought about mean and selfish, but you could be right. 

Oct 10, 2014 01:15 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Excellent points, great post.

Oct 12, 2014 05:03 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Lyn! 

Oct 12, 2014 05:48 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Frequently people are too demanding.  But I also think there are agents that are just plain lazy and do not get back to people when they should.

Oct 14, 2014 09:50 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gene Riemenschneider Oh yes, there are PLENTY of lazy agents. I didn't realize just how many until I no longer had a license and my son wanted to buy a house. 

Oct 14, 2014 10:00 AM