How frustrating is it to do a CMA and take it to a listing appointment and have the sellers think you are lying to them about what their home is worth. I truly wish that all houses were worth $100,000 more than they are. I also wish buyers didn't care what the market is doing, or what condition the house is in, or what year the house was built... but they do. Buyers educate themselves before they go shopping for a new home. They have the internet just like brokers do. They do a lot of investigating about the area they are interested in.        They pride themselves in knowing the market before they purchase that new home. 

 There are thousands of homes for sale in almost every MLS, the competition is fierce, and as agents we need to educate our sellers. They need to understand how taxes and insurance works, what a mortgage payment will be.  How much time and money it really does take to sell their home, especially when it is over priced. Unless we take the time to educate them and really know that they understand what we are talking about, we are doing our sellers an injustice. We are also doing ourselves an injustice (realtors), because the agents that do do an honest CMA, and are willing to take the time to educate their sellers are fighting an uphill battle. There are plenty of realtors willing to tell sellers just about anything in order to get the listing. When this happens there is no one to blame but yourself for having an unhappy customer who is now going to tell people how inept you are. Then they are going to list their home with another agent at the right price (after you have spent a lot of time and money) and the other agent will get it sold. So lets do ourselves a favor and all start doing what we should have been doing all along and tell our sellers the truth even if we don't get the listing.

 

8 Comments on Sellers need to understand the value of their homes.

FEB
13
2007
523,550 Points 52 Featured Posts Localism Sponsor Outside Blog

I love to tell the truth and I love to not get hired.  I am not afraid whatsoever. 

I have not only had sellers lie on what their house is worth (and who are you fooling) but I have had them lie to me on what they owe.  OH we moved here from San Diego in 2002, put 50% down on our home (which tax records show they bought for 242K.)  You get there all excited with your CMA thinking it is in the bag and start on the net sheet and ask what they owe on their home and it is right where the property should be priced ($475K).  HUH?!?!?!?  How did that happen and what the heck do you have to show for it because besides the new cars in your driveway and the fantabulous 100K you dumped in your backyard, I ain't a seein it!

10:38pm • #1
414,773 Points 21 Featured Posts Localism Sponsor Outside Blog
I totally agree.  I have missed out on listings because I have told them what their home was worth but I watched another sign sit in the yard for over a year also; better them than me.
10:52pm • #2
364,184 Points 95 Featured Posts Localism Sponsor Outside Blog
Donna-The best I can say is WOW!!!  I am impressed, Donna Dosch, Marketing Specialist Extraordinare!!!!  Happy V. Day!!!  See  you Thursday!!!!
10:52pm • #3
FEB
14
2007
Thanks for the response Renee, others make our job very difficult!
8:38am • #4
Hi Marchel...when all is said and done we will end up the winners! It is hard to deal with at the time, but when your right your right. Thanks
8:40am • #5
Thanks Midori...you taught me well. Happy Valentines Day to you to:)
8:41am • #6
130,294 Points 9 Featured Posts Outside Blog
Donna, well said! How many over priced listings do we have in our MLS right now? A LOT! I've watched you fight that battle with sellers and claimed the victory either by listing their home at the right price or by walking away with out the listing with your head held high. Keep on keeping on my friend!
9:40am • #7
Thanks Lysa...You do a great job!!!
7:28pm • #8

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Donna Dosch, Broker Associate, CRS e-PRO

Ormond Beach, FL

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Century 21 Sundance Realty

Cell Phone: (386) 235-3385

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