Imagine you're a Realtor in Phoenix Arizona and you want an edge over your competition.  You may want to identify targeted buyers or sellers in areas where your competition isn't necessarily operating.

There are a few ways to accomplish this.  First, an online social networking strategy that allows for you to reach your target audience in a "unique" manner.  A manner in which your competition has not yet become aware of.  Second, that unique manner is then enhanced by working in an area that many wouldn't expect.  

Think like the "tourism department" for the City of Phoenix.  You want travelers from Canada or more specifically oil rich Alberta to come to your city to enjoy all of it's attributes and instead of buying a new lambo at the brand new dealership in Calgary, spend some of that money on investment properties in Arizona, renting them to other Albertans who go down south for the winter. 

But how to accomplish this?  Everything you're doing right now is localized. 

Imagine a highly targeted campaign to identify and then motivate the precise right group of buyers to look at and invest in the Phoenix Real Estate scene, much of which is a virtual steal in the current US recession environment. 

You're right!  This isn't a brand new idea, however, how you are actually doing the marketing, how you are reaching the hearts, minds and pocket books of those targeted buyers IS different.

You now have an edge.  Gone are the days of newspaper ad's, newspapers are DINOSAURS and they are scrambling to reposition themselves online.  The largest traditional media corporations are struggling with this "shift".  The writing is on the wall for how Realtors market themselves as well.  

Early adopters have all the advantage should they take action, well established (potentially complacent) Realtors are going to get blindsided....some may care and some will just retire rather than learn this new way...some of your AR colleagues in Alberta will be attending a seminar next week on April 8th in Edmonton, Alberta that will show them precisely how to do this REPEATEDLY...this is just one way, one strategy we intend to share thereby furthering the "shift".....