If think that you are not being "Googled" or have not heard of this... or that your organic "first page" placement is not important...than, you do not understand the new world of marketing. Not understanding marketing in the Internet age is a huge mistake that the vast majority of real estate practitioners fall victim to. Google is the front door to the entire marketing world and it is not just limited to real estate. It covers every genra of the business world. Doing a quick search on Google about your personal name, your company name or even a neighborhood with your name, is what will "legitimize" you in the mind's eye of the consumer. Of course, on the other hand, it can make you seem invisible to the world too. In stone age marketing terms, it's like not being listed in the Yellow Pages. <!--more-->
Many real estate brokers and companies today have moved marketing dollars away from print media and into the Internet. Most of this is done through diverting funds from their TV or Newsprint campaigns into more costly IDX display Internet sites, paid inclusion or pay per click marketing and banner advertising. The good news is that at least the consumer is having a richer browsing experience. The bad news is that the real estate industry has only tapped the tip of the iceberg when it comes to being a truly Marketing Savvy Broker or Brokerage. In the clutter of todays' marketing world, it is all about "Being Found". How can you be found, based on words and a phrase typed in a little box by the consumer?
To be found, what should the Real Estate community be focusing on?
1. Blogging, blogging and more blogging
2. Professional Video production rich in "local" key words, rich in geographic locations and individual brokers.
3. Syndication and re-syndication of video and posts through distribution channels and networks
4. Consolidate all of this information into one big giant 24-7 show all, tell all categorized video portal.
How can all this be done? By the development of a corporate Video Based Blog or VLOG and the proper personal to make it happen. Let's take a look.
BrokerIPTV is a live sample of a Video Based Blog Portal. It was built and powered by IPTVBoyz. BrokerIPTV has hundreds successful case studies. In this case, BrokerIPTV did an interview with Mark Footer, a Metrolist Board Member, March 24, 2008. Mark is with Intero Real Estate Services in Evergreen, Colorado. He is the managing broker for the Lakepoint Intero Real Estate Services brokerage. The primary company is based out of California. Overall placement of Mark's personal name and affiliate company name was typical, showing nothing.
When a consumer googled "mark footer" he was not among the first page organic rankings.
When a consumer googled "mark footer intero" there was no direct relevant first page placement
Utilizing a VLOG and more importantly Video Blog Portal from IPTVBoyz along with our back office suite of services will allow you to dominate every singe phrase or word you wish to peruse. More importantly, WHEN the consumer arrives and makes that choice to "click", the content delivered is in the most pertinent and relevant form...video. High quality video matched with text based blog collateral is the 1-2 punch for ultimate Internet placement. Running an IPTV Video Based Blog Portal is like owning your own newspaper or TV channel in which the consumer arrives not using the channel changer, but with a word or words. If you own these words and provide video as the search answer for the consumer, you have discovered the most powerful space for any business to be in.
Now let's look 7 days later, Friday, March 31:
"Mark Footer" - When a consumer googles "Mark Footer" he appears in 4 out of 10 spots organically on the first page within five days of our placement
"Mark Footer Intero" - When a consumer googles "Mark Footer Intero" he appears in 7 out of 10 spots and growing, on the first page ahead of his own company site and listings.
In fact, he is appearing in 4 out ten 10 spots at "Intero Lakepoint".
Keep in mind that this was with two small pieces of transcribed and limited video. The subject matter was IDX and Metrolist. Additionally we did not place the video or text into our PR platform.
Below are the two interviews, on three separate blog sites.
http://www.brokeriptv.com/sold-under-contract-data-idx-metrolist
http://www.brokeriptv.com/ires-vs-metrolist-for-mls-membership-fees
http://activerain.com/blogsview/440450/Denver-Metrolist-Announces-Sold
http://activerain.com/blogsview/440462/IRES-vs-Metrolist-For
http://www.realestatezealot.com/blog/2008/03/denver-metrolis.html
http://www.realestatezealot.com/blog/2008/03/ires-vs-metroli.html
Below are 10 of the 14 social media sites that IPTVBoyz re-syndicated video to:
YouTube, Yahoo, MySpace, Metacafe, Revver, DailyMotion, Blip.tv, Veoh, Crackle and Stupid Videos
YouTube, Yahoo, MySpace, Metacafe, Revver, DailyMotion, Blip.tv, Veoh, Crackle and Stupid Videos
The above 26 separate video and blog posts represent not just video or a blog...they represent the synergistic combination of all critical elements to drive a business to the top in the internet marketing world.
Most brokers will ask, well why can't I just get a "HD" camcorder and shot my own video or get my uncle to shot some video and we will put it up on Youtube? Yea, pretty typical of the "Car Salesman" mentality of some brokers. First of all, shooting video is not a skill, it's an art. Secondly, the real work is done in the edit bay. Thirdly, all the video will have to be trans-coded to to meet the needs of numerous video player formats. Lastly, You will have to transcribe the videos into text, write the post, back-link, keyword and place them into the numerous blog platforms as well as all of the video syndication platforms. So, sure you can do it. It's no different than the real estate industry. Your seller can get signs made, do photos, make tours, print brochures, set showings, get feedback, write the contract...all the things you do, right? But most don't. They have a real job and need to tend to it. So they pay you what amounts to thousands of dollars to do it for them.
You are in the Real Estate industry and that industry is about being found, developing relationships and selling real estate. IPTVBoyz is in the business of making you "be found". Making you "real" through the use of professional video. We make sure that we place you on top of search results which makes you legitimate.
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