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Networking Tips From A Serial Dater

By
Services for Real Estate Pros with The Silent Partner Marketing

Every experience we have in life leads us to where we are today - for better or for worse.

In my case, til death do us part.

I'm one of the lucky ones.  I survived the dating scene with my soul still (mostly) intact.

Somehow, I managed to score the most beautiful woman in the world.

And I got to bring with me a whole boatload of knowledge from the dating world...to apply to social and business networking events.

Now, I pass it along to you.  Below are the keys to the kingdom - success in networking and business brought to you by a former serial dater.

  1. You have three seconds to make an impression.  Make it good.  Believe it or not, my shockingly good looks and wildly charming personality didn't always do the trick alone.  I needed that icebreaker line.  Make sure it's one that helps create a connection.  Replace the, "I'd buy you a drink but I'd be jealous of the straw" line with something like, "I always believe that if you're the smartest person in the room, you're in the wrong room - I'm glad I'm here" approach.  Make them think but don't make them uncomfortable.
  2. It should be all about them - not about you.  People love to talk about themselves.  LOVE.  TALKING.  ABOUT.  THEMSELVES.  We live in a world where people post selfies of them on the toilet to the very social media that their own parents follow them on.  Ask them about THEM and their business.  Leave them wanting to learn more about you.
  3. Don't talk about your ex.  You'd think this would be a no-brainer, but apparently it's not.  Nobody cares about your failed marriage or crazy ex.  So for the love of God, stop crying in the punch bowl.  You're not a pretty crier and your tears are diluting the rum I poured in when nobody was watching.
  4. Keep the experience positive. There's no much that's more awkward than "this event sucks, huh?" only to learn that it's their significant other that's running it.  Focus on the positive "this might be Cheese-Whiz but for some reason it's even better than cave-aged cheese!".  Let them bring up the bad.  Nobody wants to be around miserable people.
  5. Know your boundaries.   I don't care how many Altoids you've had.  Get.  Out.  Of.  My.  Face.  Pretend there's a little box around everybody in the room that you can't enter.  See that box?  Good. Stay OUT of it.  A little personal space goes a long way.
  6. Don't go too personal too soon.  Talking about how that sushi last week ripped through your body like a runaway train...or mentioning the time you and that one-night stand broke the hotel bed isn't just inappropriate - it'll crush your chances of talking to ANYONE at the event.  Awkward conversation skills have a tendency to spread around a room faster than Ebola.  (Ebola joke - too soon?  See what I did there?)
  7. Don't stalk them.  I'm not just talking about following them around the room.  I'm talking about Facebook and other forms of social media.  If they get to their car and you've already "poked" them...chances are, you're done.
  8. Business is good.  Always.  Nobody wants to hang around with a negative Nancy.  When business is bad, you say business is good.  When business is good, you say business is great.  Nobody visits empty restaurants - so restaurants have Happy Hour to give the impression that the place is always popping.  Throw your own happy hour - even if it's just in your own head.
  9. Go for the presumptive close.  "So listen - you and I are both here to have a few cocktails and have some fun...so instead of talking business tonight, let's get together for coffee tomorrow and chat.  What time works for you?"  That's really all you have to do.  It's not rocket science.
  10. Don't forget to get their number.  This is very simple.  Hand them your cell phone and ask them to put in their number.  Talk about the trust factor.  They're so busy thinking, "wow - he just handed me his phone" that their defense is down over actually GIVING it to you.  And handing a cell spurs the handoff of a cell number - as opposed to a business number.  In my experience, 9 times out of 10 they put in their personal number.  Boom.  That's what I'm talking about.  Nobody wants to deal with a secretary - and you can't "text" an office.  So with that being said, here's my cell.  413.454.5364.  Call me.  Text me.  Tell me how much you loved or hated this blog.  Just do me a favor.  Don't do it at 2am after your fourth martini.  Unless, of course, you're ready to do some business.  :)  Not ready to call or text me?  No problem - perhaps we're not there yet.  But make sure to follow me.  Because baby, the best is yet to come.
Posted by
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.
 
Reyes is an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.
 
The CEO is a former Producer of News and Special Projects, having worked in broadcast journalism for nearly a decade.  His team offers a marketing one-stop-shop, filling the role of a Chief Marketing Officer and support staff at a fraction of the cost of having to worry about the payroll, taxes, benefits, etc.
 
Reyes has appeared in multiple media outlets including Aol.Com, Yahoo and Bloomberg Business. 
 
You can find him on FacebookTwitter, Instagram and SnapChat (@dasilentpartner).  And he wants to connect with you on LinkedIn, so send him a request!
 
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Debbie Gartner There's nothing worse than leaving a business networking event with no cards and nobody who will even remember your name.  I hate when they play "who can get the most cards" games!  Gargghhh!

Oct 20, 2014 12:19 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Absolutely, Grant Schneider - I want to do business with people that I trust...and I LOVE doing business with people that I'd want to have a beer with!

Oct 20, 2014 12:20 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Raymond E. Camp I second that - God willing we'll never have to be back in the dating game!  I cringe at the thought!

Oct 20, 2014 12:20 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Roger D. Mucci thanks brother - I hope people continue to find value and benefit in the pieces I've been writing and plan on pushing out!

Oct 20, 2014 12:21 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Robert Smith of course it is.  Isn't it about getting as many cute girls' numbers as possible?  No?  :)

Oct 20, 2014 12:21 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Michael Jacobs I swear I thought she asked me to follow her home to make sure she made it in safe.  I swear...

Oct 20, 2014 12:22 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Nice post, networking is indeed like speed dating and I think the tips you have provided are solid, I definitely need to share this!

Oct 20, 2014 01:22 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Thanks a lot, Brian England!  Feel free to share with everyone and anyone!

Oct 20, 2014 01:30 AM
Bobbie Smith
Stroudsburg, PA
570-242-1891

Great tips here Kyle.

Love the "not in my face one" as it happens too often.

Thanks.

 

Oct 20, 2014 01:33 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Thanks, Bobbie Smith.  Agreed.  A friend of mine actually told me a story about a networking event recently where four guys tried picking her up.  It was a BUSINESS networking event.  #fail

Oct 20, 2014 02:06 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

So true... Lucky One ;-)  It seems you know a whole lot more than the SEO Guy!

Oct 20, 2014 02:27 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Lol, thanks Melinda (Mel) Peterson.  You sure know how to make a (shockingly good looking) man blush.  :P

Oct 20, 2014 06:09 AM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Your a brave man

Oct 20, 2014 06:25 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Another great post- and great advise for biz and life!  I love that "hand them your cell phone"... !

Oct 20, 2014 06:27 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Hahaha thanks, Conrad Allen and Kathy Schowe.  Works like a charm with the phone move!

Oct 20, 2014 06:33 AM
Ted Glover
Alderman Classic Realty, LLC - Moultrie, GA
ABR in Moultrie, Georgia 229-854-5422

Hi Kyle, I enjoyed reading the post. A lot of common sense going into that. It does remind me of the late 88-89 dating or just going out trying to meet people times. Just hand them you business card and say call me. If you really had a card.

Oct 20, 2014 12:28 PM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

Thanks a lot, Ted Glover.  Crazy how similar the two worlds are, isn't it?

Oct 20, 2014 08:26 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Kyle. Outstanding post and another one of those topics that is near and dear to my heart. Wish we had some time to address this topic in the social media marketing seminar that we have coming up, but for sure part of next seminar.

Oct 20, 2014 08:32 PM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Kyle Reyes 
Our wonderful friend Joe Petrowsky is such a skilled salesperson - praising you and planning the next seminar at the same time!
Great tips and I am grateful for them.

Have a happy day -
Lynn

Oct 21, 2014 01:20 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

I agree, Lynn B. FriedmanJoe Petrowsky is really the best of the best!  :)

Oct 21, 2014 02:03 AM