Here is a great article outlining Email Marketing for Realtors.

Here is an exerpt: 

"Forced to contend with softening home prices and the resulting struggle to attract buyers and close deals, many real estate agents are using web-based marketing tools to support their sales and marketing efforts. According to the survey, nearly 60 percent of respondents noted that their websites and the use of email marketing, produce the best results -- driving more buyers and sellers to their businesses. Among marketing methods, email marketing ranked highest in cost effectiveness and speed of delivery."

This is a great way to stay in touch with your clients, in a real-time fashion. Add to the yearly calender mail outs, and notepads by providing your clients with fresh content that keeps you in their minds. You can choose to write on Real Estate news, or even post photos of you latest vacation. Whatever it is - it keeps you in your clients mind. When you go beyond just your profession it adds that much more of a relationship. And it is the relationship with your email marketing list that brings in the dollars - any internet marketer will tell you that.

Here is the link to the rest of the post.

 

7 Comments on Email Marketing. Are You Doing It?

APR
02
2008
Good post, keep up the good work!  I have been using email marketing more and more over the past few months!
11:24pm • #1

Very interesting, since I am new to the real estate business this is the first time I have heard of this marketing tool. Will certainly look into it. Thanks. 

11:52pm • #2
APR
03
2008
Spokane Realtors Yeah, I'm working on getting my email marketing better structured.
10:54am • #3
APR
04
2008
381,870 Points 3 Featured Posts Outside Blog
Great information ... thanks for sharing.... I like internet marketing myself. I can reach alot more people in less amount of time
1:11am • #5
161,353 Points 1 Featured Post Outside Blog
I send out an email newsletter every month; as well as I have specific email campaigns set up for different categories of people.   It's definitely a cost effective way to stay in touch with clients or potential clients.
7:09am • #6
440,866 Points 10 Featured Posts Outside Blog
I just started to do a monthly email newsletter. I am pushing for more email marketing.  It is cheap 
7:41am • #7

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