This is a program that we offer to agents within our brokerage company. We have also created a step-by-step guide for agents, "How To Create a Real Estate Farm Area in 50-Days" that agents will find extremely helpful.
Goal – The goal of the 50 Day Farm program is to help agents with LinkUp Realty create and establish farm areas within a very short period of time. Ideal results within 50 days will be to have an established community website with a brand / domain that is recognized by and utilized regularly by those who live in the farm area. This is evidenced by an opt-in email and contact list of 8%-15% of all households within the market / farm area within 50 days.
Qualifications – A full time agent is eligible for the 50 day farm program after their first closing with LinkUp Realty. LinkUp Realty will help set up and maintain a farm area one per agent per year. All websites, advertisements and created content shall be the intellectual property of LinkUp Realty. Agent is responsible for paying for and installing any bandit signs, as well as paying for printing and mailing costs of post cards.
Phase 1 - Development (First 25 Days)
- Create a community specific niche website complete with - All community and subdivision information, builder floor plans, homes for sale, a pop-up lead capture form, embedded custom video of community, photos of amenities, covenants and restrictions, buyer and seller resources, brokerage and agent information and any other content deemed appropriate and within reason. Examples of additional content can include but are not limited to a blog, additional videos, local and community contact numbers and rebate program information.
- LinkUp Realty Design and Marketing Team will create a custom video showcasing the community and website, and place video on YouTube.
- We will create a 3-Year long, agent branded, drip email campaign consisting of 25-30 emails.
- We will create and post marketing and SEO advertisements on Trulia.com, Activerain.com and Backpage.com.
- We will create and maintain a Facebook community page specific for the farm area. This Facebook page will have automatically recurring daily posts and content, and links back to the community website.
Phase 2 – Mass Marketing (Day 25-Day 50)
- LinkUp Realty Team will design a post card to send to all current residents announcing community website. Post card will encourage all residents to immediately go to the website and register for the community E-Newsletter. Initial post card should be sent out immediately after website development is complete, at approximately day 25. Cost for printing is approximately 11-14 cents/card. Cost for mailing is approximately 18 cents/card. Total cost for printing and shipping is 29-32 cents per card/residence. $290-$320 per 1,000 residents.
- Design and print 18X24 or 12X18 signs to be placed around community and on any company listings within the community. Signs should be yellow background with black letters, should be 12X18 or 18X24 and should contain only the domain name – www.XXXXXXXXXX.com. Agent cost for sign printing is approximately $8-15 each and a minimum of 10 should be ordered and promptly posted throughout neighborhood area, 3-5 at a time. This should be done once per week during the entire 25 day marketing period. Agent is responsible for adhering to any community or city ordinances.
- LinkUp Realty Design and Marketing Team will design a second post card to be mailed out to the entire community at Day 45.
Cost for entire program including costs to mail out and print two post cards, and create 10 corrugated signs is approximately $700-$800 for a 1,000 resident community. After 50 day initial marketing period, LinkUp Realty Design and Marketing Team will help create periodic marketing materials in order to maintain and grow farm area.
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