I just hired a new loan officer that has been successfully working Internet leads for the past few years and he has requested that I look into purchasing a batch of these things. I've never bought a lead and it feels kind of weird to me. All of my business is referral-based and that's the way I like it; I enjoy relationships with my clients and if I treat them well, they come back.
Leads seem very cold. Some potential customer fills out a bunch of Internet quote forms one night and these companies running the websites harvest the information and divvy the leads up to paying customers. I know there's no such thing as an exclusive lead, but I wanted to see if any of you in the AR community have had any luck with buying leads. Ultimately, they're only as good as the individual working them, but I'm sure it helps to have a quality source of leads so that my loan officer isn't the 50th person to call these folks.
My loan software Encompass is affiliated with LoanBright, ReallyGreatRate, Key Leads, and BigMortgageLeads. Do any of you know anything about these companies? Are there other lead companies I should look at? Any advice you can provide would be huge. Hopefully you can lead me in the right direction!